Minso is a Chinese enterprise, a domestic brand, registered in Guangzhou. However, the logo design is more Japanese-style, coupled with a series of confusing operations of Miniso, so it is easy to be fooled by others. I mistakenly thought this was a Japanese brand.

The origin of the matter was that Miniso posted a post on its Spanish Instagram account not long ago, calling a doll wearing a Chinese cheongsam a "geisha". Some netizens kindly reminded me, But Miniso just replied with a smiling expression and did not correct its mistake. The subsequent incident began to ferment on domestic social media. On the evening of August 9, it became a hot search, and it took more than an hour after the hot search was posted. Miniso apologized and posted a letter of termination notice from its Spanish partner. However, the attitude shown by Miniso did not make netizens buy it. Instead, more dark history was uncovered. Some employees who used to work in the store even came out and broke the news that Chinese songs were not allowed to be played in the store; Hanging on Japanese futures is like making money from the Chinese while despising the Chinese.

It is reported that when Miniso signed contracts with foreign partners such as Greece and Romania, the Japanese flags were hung on site. As the founder of the brand, Ye Guofu and other senior executives participated in the group photo , this situation has happened more than once, so people have to wonder, is this a Japanese brand? Otherwise, why fly the Japanese flag? I went to Qicha to search and found that the company’s registration place is in Liwan District, Guangzhou! In other words, this is a Chinese company.

I also specifically went to the official website of a certain product to ask, and they replied that it was a local Chinese brand. But what was the purpose of those previous flirtatious operations? If the "Cheongsam Doll" incident hadn't happened, Miniso would probably have planned to pretend to be a Japanese brand and promote it, and then make money in various countries! Seeing such a big reaction from our Chinese netizens, we had to apologize in order to restore the market in China. After all, we have opened many branches in various cities in our country. If it caused a nationwide resistance, the losses would still be considerable. .

I have been to Miniso several times, and you can see branches in many places. Among them, pedestrian streets and shopping malls are the most common places with a large flow of people. Even in the fourth and fifth tier cities in my hometown Yes, it is also found in pedestrian streets. You can imagine how big the market is in China. When I used to work in my hometown, I also worked in a store like Miniso, but it was an imitation Korean brand. Miniso was only a few dozen meters away from us. The store I worked at at that time actually focused on service and The price and quality of the items are no worse than Miniso (but now that I think about it, the quality of both is very poor, but if compared with each other, it is still okay), but the business is not as good as theirs because they have already put the brand It's done.

At first I thought Miniso was a Japanese brand, because the store’s logo design felt very Japanese to me, and the products were all labeled with Japanese and Chinese translation fonts. I wandered in a few times and bought things once or twice. I saw many little girls (mostly students) buying cosmetics such as eye shadow, lipstick and foundation. I think the price is generally between ten to thirty or forty yuan. It’s a lot of money. I saw so many people buying it. I originally wanted to buy a lipstick and liquid foundation, but I saw that the lipstick paste in the trial size was deformed and looked very disgusting. The quality is really Don’t dare to use it! Seeing those girls shouting directly on their lips, I really admire their courage. They are not afraid of losing face when using these. In the end, I felt embarrassed and bought an eyebrow pencil. I haven’t used it since I bought it. Until now, I saw Miniso I don’t even have the desire to go into the store.

It is a domestic brand, so admit it openly. Don’t want to do business in the Chinese market and also think about pro-Japanese behavior. Such an appearance will be ugly. Don’t tell the truth. Finally, I fainted.