First of all, the image shows the phantom eagle that is reborn from the ashes, dancing, and ready to fly, that is, the "phoenix".

Looking at "phoenix" again, it is a mascot similar to an eagle in English. It is a phantom that is immortal, reborn from the ashes, and has endless fighting spirit. Its Chinese translation corresponds to "phoenix". Finally, regarding the definition of "C, C, C, C,":

One is the company's business scope culture (culture and education), capital (investment and financing intermediary), country (real estate purchase), cooperative (Agricultural Cooperative);

The second is the 4C principles in marketing, namely customer, cost, convenience, communication, which embodies customer-oriented< /p>

Business philosophy;

The third is the 4C principle of diamond value standard: CARAT WEIGHT (carat weight), CLARITY (clarity), COLOUR (color), CUT (cut), It is based on the business standards of excellence in product quality and permanence.

The entire LOGO highlights the image of "phoenix", implying the company's vigorous development and prosperity.

The LOGO has obtained registration certificates from the National Copyright Administration and the Trademark Office of the State Administration for Industry and Commerce.