The legal concept is different from the economic concept, and the identification function and the overall image are different.

1. Legal concepts are different from economic concepts: Trademark is a legal concept and is protected by the Trademark Law, while brand is just an economic concept. Once the trademark owner registers the trademark, he enjoys the exclusive right to use the trademark, and other people have no rights to use the trademark. No further registration is allowed without permission.

2. The identification function is different from the overall image: the function of a trademark is to identify the product, while the brand is related to the overall image of the enterprise.