The enterprise valuation method system consists of three parts: cost approach, market approach and income approach. ?

1. Cost approach: The so-called cost approach is an evaluation method that evaluates the value of a trademark from the investment in creating a trademark. This method can be divided into two types: historical cost method and replacement cost method. Evaluating trademarks from a cost perspective can avoid the problem of "separating" the economic value brought by a trademark from the income from overall assets or other intangible assets.

2. Market channels: The trademark trading market can be divided into two categories: one is the trademark transfer market, and the other is the trademark licensing market.

3. Income approach: Currently, the income approach is widely used in overall asset assessment and intangible asset assessment. The value of intangible assets is essentially derived from its ability to obtain future profitability or its contribution to overall profitability. Therefore, it is generally believed that the most feasible method to evaluate intangible assets is the revenue path.

As for which approach (method) to use during specific evaluation, it must be determined based on the characteristics of the trademark, the specific evaluation purpose and requirements, etc.

The revenue pathway is considered the most reliable and preferred method of assessment, but it needs to be supplemented by other methods. The market approach can provide some data support for the conclusion of the income approach, and the cost approach can also provide the minimum basic figures for the conclusion of trademark evaluation.