The benefits of buying more vegetables
Pinduo is familiar with fresh products. In fact, Pinduoduo is aware of its existing advantages in fresh products, and fresh agricultural products can bring new users to it. Ma Jing, Vice President of Finance of Pinduoduo, said that Pinduoduo adjusted its marketing expenditure in the second quarter and chose to expand its marketing scope on commodities and agricultural products with stronger user stickiness, higher penetration rate and higher purchase rate.
Therefore, Pinduoduo adjusted its marketing strategy. Chen Lei, CEO of Pinduoduo, stressed in the conference call that consumers were more willing to buy household necessities in Pinduoduo in the second quarter, such as fast-moving consumer goods and agricultural products, and Pinduoduo's promotion plan during the "6. 18" period covered more products in the above categories.
The attribute of low price has become the advantage of stimulation. In the industry's view, Pinduoduo's original intention of selling vegetables is not wine. In the case of touching the ceiling, Pinduoduo uses the high-frequency and just-needed properties of fresh vegetables and fruits to stimulate users to place orders repeatedly, expand the crowd and improve market penetration.