Household name - the past of Tengwangge Food In November 1983, the Jiangxi Qiaojiazha Food Factory (2002 In 2001, it was restructured into Jiangxi Qiaojiazha Food Co., Ltd.) and was officially established. With its sophisticated craftsmanship and superior quality, its products are highly favored by consumers. For more than 20 years, it has become a household name and well-known in Jiangxi. At that time, Tengwangge Food Store was always bustling with customers, and during holidays, the scene of bustling people rushing to buy is still fresh in the memory of many old Nanchang people, especially "there was no 'Qiaojiazha' (Tengwangge brand mooncakes), The folk proverb "Mid-Autumn Festival is not a festival" expresses the Jiangxi people's special love for Tengwangge brand mooncakes! Many consumers born in the 80s and 90s have deep feelings: We can be said to have grown up eating Qiaojiazha (Factory) Tengwangge brand cakes, breads, eight-treasure rice, mooncakes, peach cakes, and rice dumplings! Brand switching - the origin of Tengwangge Food. The 1980s was still an era when the concepts of domestic corporate trademarks and trade names were generally vague. Jiangxi Qiaojiazha Food Factory has also been naming its own stores and promoting products after the factory name (trade name) "Qiaojiazha". Common people are also accustomed to calling their products "Qiaojiazha" food. However, the embarrassment caused by the lack of trademark awareness and the weak concept of brand protection finally came quietly out of necessity - in March 2004, the newly established Jiangxi Longguan Food Company went to Shanghai Qiaojiazha Catering and Food Development Co., Ltd. to negotiate and sign an agreement. The "Qiaojiazha" Trademark Lease License Contract obtained the right to use the trademark of the catering company in Jiangxi for five years. During the Mid-Autumn Festival of that year, a company in Jiangxi began to post the trademark in Nanchang in the name of Shanghai Qiaojiazha Catering and Food Development Co., Ltd. The brand produces mooncakes named "Qiaojiazha Brand". . . . . . The brand results that Jiangxi Qiaojiazha Food Co., Ltd. has worked hard on for more than 30 years were instantly wasted and quietly seized by others. . . . . . As a well-known and responsible enterprise, in order to comply with national laws and safeguard the interests of consumers, Jiangxi Qiaojiazha Food Co., Ltd. resolutely rebranded its products, packaging, publicity, and promotions and began to fully use the "Tengwangge" registered trademark—— At this point, "Tengwang Pavilion", a brand carrying thousands of years of Gan cultural heritage, was born out of the ashes of the brand switch of Jiangxi Qiaojiazha Food Co., Ltd.! Quality creates the brand - Tengwangge Food today adheres to the business philosophy of "Quality creates the brand". Tengwangge Food people started their second business venture with the courage to start over again and the pride of others. The company, as always, adheres to the "lean production, safety and health, With the quality policy of "nutrition, deliciousness, and customer satisfaction", Tengwangge Food is the first in Jiangxi's baking industry to pass QS quality and safety certification and ISO9001 international quality system management. Real gold is not afraid of fire. Attentive consumers have learned through various media introductions or through comparisons of product appearance, taste and quality that the "Tengwangge" brand food is actually the famous Jiangxi Qiaojiazha food that has been selling well in Jiangxi for more than 20 years. Co., Ltd. produces authentic brand-name products, "No wonder Tengwangge brand is much better than xxx brand products in appearance, quality and taste!", "I didn't know it now unless someone reminded me!", many consumers suddenly realized! The "Tengwangge" brand is constantly spread by old consumers and recognized and praised by new consumers. . . .

1. The authentic famous brand product is "Tengwangge" - produced by Jiangxi Qiaojiazha Food Co., Ltd. (the company's products have been called "Qiaojiazha" in the past), with a history of nearly 30 years! The original Qiaojiazha is now the "Tengwang Pavilion"! 2. Since the "Qiaojiazha" trademark was preemptively registered by Shanghai, in 2004, the owner of the "New Golden Crown Cake Shop" in Nanchang went to Shanghai Qiaojiazha Catering and Food Company to rent the right to use his "Qiaojiazha" trademark and registered Jiangxi Longguan Food Co., Ltd. (now changed to Nanchang Qiaofu Food Co., Ltd.) produces "Qiaojiazha brand" mooncakes. This is why the "Xinjinguan Cake Shop" will change its store sign to "Qiaojiazha Mooncakes" during the Mid-Autumn Festival! ! Therefore, the so-called "Qiaojiazha" mooncakes now are actually just "New Golden Crown" mooncakes! ! ! 3. The one with better quality and better taste is "Tengwang Pavilion". You get what you pay for, so don't be afraid of not knowing the goods, just be afraid of comparison! ! You can compare it carefully!