The Chinese and English trademarks of the Taobao brand cannot be separated after they are merged. This is not possible. If a registered trademark needs to change its logo, a new registration application must be submitted to the Trademark Office. However, trademarks registered separately can be used together. If Chinese and English are registered separately when registering, they can be used separately; if Chinese and English are registered together when registering, they cannot be used separately.

1. Can the Chinese and English trademarks of the Taobao brand be separated after they are merged?

The Chinese and English trademarks of the Taobao brand cannot be separated after they are merged.

No, if the registered trademark needs to change its logo, you must re-apply to the Trademark Office for registration. However, trademarks registered separately can be used together.

If Chinese and English are registered separately (that is, two trademarks are registered and there are two trademark registration certificates), they can be used separately; if Chinese and English are registered together when registering, (That is, if a trademark is registered and there is only one trademark registration certificate), they cannot be used separately.

2. How many working days does it take to add a trademark on Tmall?

The Tmall trademark review will be completed within 7 working days.

The review time for brand addition is divided into brand assessment (if any) and qualification review. The brand assessment review time is 15 working days, and the qualification review time is 5 working days.

If there is any modification, the time will be recalculated. Under normal circumstances, it will not be overdue. Please wait patiently for review.

3. Is it necessary to have a trademark?

1. As we all know, when applying for a store in Tmall Mall, merchants need to apply for registration in the form of company qualifications.

In other words, Tmall stores cannot be opened in the name of an individual. In addition to meeting the conditions of a company, in order to ensure the operation of the merchant's products in the Tmall market.

2. Of course, when opening a store on Tmall Mall, we can use our own trademarks or trademarks obtained through authorization.

That is to say, when a merchant applies for a store on Tmall Mall, we can register a trademark ourselves, or we can register a store through a trademark obtained through agency authorization.

3. In terms of trademark qualifications, Tmall Mall requires merchants to provide trademark qualifications: an application for a trademark registration acceptance notice issued by the State Trademark Administration, or a trademark registration certificate issued by the State Trademark Administration .

That is to say, both the TM trademark and the R trademark can be applied for entry into Tmall stores.

4. If the product brand operated by the merchant is not within the range of Tmall’s popular brands that year, the merchant needs to apply for a Tmall store in the form of self-recommended brands.

The only trademark qualification a trademark can provide is a trademark registration certificate. A trademark registration acceptance notice cannot be used for store application.