Some people say that it was a hamburger, a fried chicken and a capital M that made McDonald's. But the truth of McDonald's is established by the sales of a milkshake blender! There is a movie "The Great Entrepreneur" that tells the history of how the "McDonald's Empire" was established. I'm afraid no movie can make people hate a protagonist so much as this one, and they still hate it from beginning to end, but they still like to eat junk food like McDonald's.
This movie can be said to be the history of McDonald's, and it is also the history of whitewashing. Originally, klock was a salesman, selling milkshake mixers every day, and his life was boring and hard every day. He met McDonald's by chance when he bought fast food. He saw a business opportunity in McDonald's, a fast food restaurant, where people lined up continuously and the service efficiency was extremely high. Just after ordering the meal, he handed it to you.
At that time, no fast food restaurant could let customers get food in such a short time. He called it the industrial revolution in catering industry, a fast food production line similar to Ford's construction of the first automobile assembly line production and processing system. Since then, the man has made McDonald's set off a revolution in the American catering industry, and also changed people's consumption patterns, changed the overall architectural model of McDonald's, and made McDonald's a landmark building. And with the popularity of McDonald's, the mode of joining stores has been opened, which has made McDonald's popular in the United States.
to put it another way, this is also a story of a professional manager relying on the power of real estate to take brands that do not belong to him step by step. The ending of the story is not unexpected. Many business success stories can't escape the routine from grabbing and tearing each other. Under the temptation of desire, someone always needs to sacrifice. The biggest attraction in the whole movie is the necessary qualities for success: ambition, that is, "be a big dream", the courage to put all your eggs in one basket, the execution of words and deeds, and shameless.