First of all, you must know that patents are a kind of rights protection given by the government to enterprises in the market. They are exclusive in nature. If others use it, they must obtain your authorization and pay a licensing fee, otherwise it will be an infringement. This is basic common sense and is found in all countries with intellectual property protection. Domestic cross-border e-commerce companies develop trademarks because of the needs of the platform, and do not develop patents because of ignorance. Moreover, some people have the mentality of selling without selling in advance, and will wait until something goes wrong. When something goes wrong, they will persuade themselves to sell hundreds of popular items. It's a big deal that this piece won't be sold. One is caused by poor awareness, and the other is caused by a "good" mentality.

Secondly, the model of cross-border e-commerce is generally to sell popular products, and everyone does this, so the competition for popular products will be very fierce, and smart companies will apply for patents in time to protect their products. And use various rules and regulations to combat competitors. Therefore, it can be seen that those who have patent disputes are hot products.

Thirdly, intellectual property rules are unfamiliar to domestic companies, but foreign companies have relatively strong awareness of intellectual property rights. The basic situation of domestic companies is that they have several trademarks and 0 patents, and once foreign companies When they feel that their market has been affected, disputes, warning letters, and lawsuits will follow. People have patents, crackling, what they say is reasonable, but you don’t have a patent, I’m sorry, you are dumb. In the United States, if you want him to shut up and invalidate his patent, the lawyer will tell you, okay, the fee is 1 million. This is the benefit of having a patent.

Finally, let’s talk about lethality. Nearly 4,000 websites were allegedly infringed upon the copyright of a wedding dress company in the United States and were suppressed. Domestic self-balancing scooters were removed from the shelves on a large scale by Amazon due to patent infringement... The purpose was not to seek compensation. Winning the lawsuit is about making it impossible for you to buy and control the market. Therefore, in the balance car incident, a domestic company approached an American company to negotiate licensing, but the other party offered an unaffordable price (say no).

What should I do next?

Foreign trade companies must gradually improve their awareness of intellectual property rights, understand the rules of intellectual property rights, and know how to apply these rules. With the wisdom of the Chinese people, in the near future they will return the favor to others in the same way they treat others. . Here are some tips for your boss.

1. Full-time personnel with intellectual property rights should be responsible for this. After all, intellectual property rights are still a very professional field;

2. Don’t be willing to apply for your hot product before it goes online. Patents, the authorization cycle of foreign patents is relatively long, so you need to prepare in advance;

3. Popular products have their own product cycle, and the consumption time is usually two to three years. When you sell it yourself, intellectual property rights are your shield. , increase the right to speak (you sue me, I will sue you), and protect the market from intrusion; when you are not selling, intellectual property rights are a spear, take the initiative, collect licensing fees or sell them directly.