Brand design comes from the initial corporate brand strategy and planning. After the strategic integration of the enterprise, it is expressed through the image. After that, a professional brand design team was gradually formed to effectively plan the identification design of corporate brand VI system.

In the process of enterprise brand design, it is necessary to comprehensively consider and integrate various necessary enterprise elements, among which the key elements are product image, brand cultural image, brand VI identification system and brand reputation.

I. Product image

Product image is the basis of brand image, and it is the image associated with the functional characteristics of brand design. Potential consumers' cognition of brand design is first reflected in their cognition of product functions.

A brand design is not empty, but because it can meet the material or psychological needs of consumers, which is closely related to its products. When potential consumers have a high evaluation of products and generate strong trust, they will transfer this trust to abstract brands and have a high evaluation of their own brands, thus forming a good brand image.

Second, the brand cultural image

Brand cultural image refers to the public and users' cognition and evaluation of brand culture or the overall corporate culture embodied by the brand. Corporate culture is a concentrated expression of corporate behavior such as business philosophy, values, ethics and codes of conduct. It also reflects the mental outlook of an enterprise and exerts a subtle influence on its consumer groups and employees.

Brand culture, corporate environmental image, employee image and entrepreneur image together constitute a complete corporate culture. Behind the brand is culture. Behind every successful brand is its profound cultural soil and stories that convey truth, goodness and beauty.

Third, the brand recognition system

Brand identification system refers to the cognition and evaluation of brand identification system by consumers and the public. Brand identification system includes brand name, trademark pattern, logo text, standard color, packaging and decoration, product appearance and brand design.

The initial evaluation of the brand by the public comes from its visual image, whether it is exquisite or rough, whether it is moist, clear or noble and mysterious. It is the most direct and quickest way to convey brand image to consumers through brand identification system.

Fourth, brand reputation.

Brand reputation refers to the cognition and evaluation of consumers and the public on the trust of a brand, and its essence comes from the reputation of products. Brand reputation is a magic weapon to maintain customer brand loyalty, and it is also an important weapon to maintain brand charm. Therefore, brand reputation and brand design are very important for an enterprise.

Therefore, brand image design, commercial advertising design, from a small image design, will be remembered and left a deep impression, which is the best design.