In principle, in our country, you can use the names of people (including historical celebrities) to register trademarks, as long as the following two points are met:
1. There is no infringement of the legitimate rights and interests of others (name rights) , portrait rights, etc.).
Because Edison is deceased, there is no conflict of interest; however, it is reasonable if Edison’s descendants request not to use his name or require payment of a certain fee for the use of his name.
2. Its use does not have a negative impact on the celebrity’s reputation or society. For example, a company once applied for registration as a wine with "Lu Xun" but was rejected as a trademark.
On the other hand, this is an area where the legal provisions in our country are not clear enough, and it is obvious that the manufacturers are skirting around.
Manufacturers can argue that Edison is a very common name, and the Edison I am talking about does not specifically refer to the scientist Edison that everyone is familiar with.
For example, one of the more influential recent cases is the case of Michael Jordan suing Jinjiang for infringement of the Jordan sports brand name.
In the end, the Jordan manufacturer still paid for the use of the Jordan trademark (it seems that the lawsuit was not lost, and an agreement was reached through mediation)
Because the Jordan company not only used Jordan's name, but also used Jordan's name. Silhouette of an image, social perception has confused the image your brand points to with Michael Jordan himself. I have always thought that Jordan is a brand authorized to be used and endorsed by Michael Jordan - -
That's a far cry - - In short, it shouldn't be illegal. Milk powder has no negative impact on Edison's reputation, right?
Hope this is helpful to you (*^__^*)