Is it legal to buy and sell trademarks? With the slow development of the company, many enterprises will register many trademarks to protect their own brands or launch new projects. However, sometimes the plan can't keep up with the changes, and for some reason, many previously registered trademarks are not used. But if it is not used, the previous economy, time and energy will be wasted. In order to prevent waste and bring losses to the company, many companies began to solve these trademarks according to the sales trademarks. So, is it legal to buy and sell trademarks? What do you need to pay attention to when buying and selling trademarks?

I. registered trademarks And trading of trademarks

registered trademarks: a registered trademark refers to a trademark that has been approved by the Trademark Office after the trademark applicant has submitted the trademark to the Trademark Office and passed legal procedures (formal examination, actual examination, etc.), and enjoys the exclusive right to use the trademark and is protected by law.

buying and selling trademarks: strictly speaking, buying and selling trademarks is trademark transfer, that is, the exclusive right to use a trademark is transferred from the trademark applicant to another person. There are three ways of trademark transfer (contract transfer, inheritance transfer and administrative order transfer). Trade in trademarks belongs to contract transfer in trademark transfer.

II. Situations where trademarks must be bought and sold

Selling trademarks:

① There are too many idle trademarks in the company, and the cost of operating trademarks is high. In order to protect the rights and interests of the company, trademarks need to be transferred.

② e-commerce transfers the store and transfers the trademark together.

③ other companies buy at a high price, and the enterprise is transferred out.

Buy trademarks:

① In order to develop, new enterprises must have their own registered trademarks.

② The company must be a high-quality trademark before it can explore other industries. Trademark sales

③ The company seized the market in other countries, the brand was registered, and the trademark was purchased at a high price. (For example, American Apple Company buys from Hanwang)

III. Frequently asked questions

① It is illegal to buy goods that infringe other people's trademarks?

according to the provisions of the trademark law, it is not illegal to buy goods that infringe other people's trademarks, and selling goods that infringe other people's trademarks will constitute a violation of law and discipline.

② Are trademark transfer and trademark trading the same thing?

there are many kinds of trademark transfer, and trademark transaction also belongs to it, which belongs to contract transfer.

③ is the trademark transaction safe?

whether a trademark transaction is safe or not mainly depends on the situation of the trademark and whether there is a problem with its platform. The former is related to the passing rate, while the latter is related to the characteristics of deception.