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How to understand and evaluate Zhongjing Pharmaceutical’s corporate identification system

Zhongjing Pharmaceutical has a distinct corporate identity system, with clear concept identification, effective behavioral identification, and strong visual identification. Henan Zhongjing Pharmaceutical Co., Ltd. is an independent legal person jointly established in Zhengzhou in 1992 by Henan Science and Technology Investment Corporation and Professor Zhang Hongpan, a librarian of the Henan Provincial Research Institute of Literature and History, the 51st descendant of Zhang Zhongjing. It is a qualified science and technology-led traditional Chinese medicine enterprise and high-tech enterprise (CTP) with a registered capital of 70 million. The company uses modern science and technology and modern production technology to engage in the collection, research and development, production and sales of the recipes passed down by Zhang Zhongjing and his descendants. The Banyueqing and Zhangji brands registered by the company have been listed as famous trademarks in Henan Province by the Henan Provincial Administration for Industry and Commerce and the Henan Provincial Trademark Association.