The trademark registered by Tencent for "working goose" has two meanings. The first is to catch the wave of popularity and catch up with the trend of "beating workers"; the second is to prevent someone from using the trademark. After all, when people mention Goose Factory and Penguin, they think of Tencent. And this trademark is also very good. Maybe new companies and products launched in the future can use this name. This approach is of great benefit to Tencent. 1. Take advantage of the popularity

Now there is a meme about "beating workers" on the Internet, which is very popular. Whether it is games, businesses, or other fields, the idea of ??beating workers has emerged. And with the changes in migrant workers, other things have emerged. For example, top laners, shooters, junglers, etc. in the game mean that this term has gradually become popular. At this time, Tencent launched a "working goose" trademark, which steadily attracted a wave of popularity. Tencent's reputation in society is obvious to all. But this does not mean that they are willing to take advantage of the popularity without any harm. 2. Defensive measures

When it comes to Goose Factory and Penguin, people often think of Tencent. Just like when you think of apples, in addition to common fruits, you can also think of electronic products. At this time, Tencent registered "Working Goose", which can also be regarded as a defensive measure. By registering yourself first, you can prevent others from rushing to register. Nowadays, business leaders will inevitably be criticized by others. Once involved in a lawsuit, it is difficult to determine the outcome. Registering your trademark in advance can also be considered as a head start. It's just that "Goose" is too famous, and I'm afraid there will be an endless stream of related "Goose" trademarks in the future. This is the influence of the market and trends, and companies cannot be blamed. 3. Get a good trademark. Working Goose? These three words are very iconic. The first two characters are the popular "beating worker" meme, and the "goose" at the back is the logo of Tencent. Tencent may not use it now, but it is undeniable that this trademark is famous and useful. Registering in advance can be regarded as getting a good trademark. In case there are new products and industries in the future, you can use this trademark directly.