Xiao Zhan is currently the only one in China who has three luxury goods endorsements, namely GUCCI, TODS, and Zenith.

With the popularity of "Chen Qing Ling", he has attracted countless fans. As a well-known artist at home and abroad, his commercial value is naturally very high. Brands hope to use celebrity influence to increase sales and visibility.

Many netizens were shocked that Xiao Zhan became the spokesperson of TODS brand. Then Xiao Zhan’s endorsement of Zenith on July 12 became a myth of powerful alliance. The official announcement and endorsement by Gucci have further enhanced Xiao Zhan’s influence.

Character introduction:

In 2010, Xiao Zhan was admitted to the Modern International College of Design and Art of Chongqing Technology and Business University. Since entering the school, Xiao Zhan has been serving as the class art committee member, and entered the chorus branch of the school art troupe, serving as the vocal music department director and male voice department director of the school student art troupe. He also became an actor in the school language arts branch.

When he was a freshman, Xiao Zhan went to Beijing to perform "I Have a Dream" with the language arts branch. In his sophomore year, Xiao Zhan participated in the "Top Ten Singers on Campus" competition at Chongqing Technology and Business University and won the honorary title of "Top Ten Singers on Campus".

Subsequently, Xiao Zhan represented Chongqing Technology and Business University in the Chongqing Municipal “Top Ten Campus Singers” competition and won the second prize. Xiao Zhan often participates in various school performances, and served as the opening soloist of the singing program at the 60th Anniversary Gala of Technology and Business University.