In the process of enterprise development, we know that we need to prepare corresponding trademarks. When obtaining trademarks, we know that there are two ways to obtain trademarks, one is self-transfer and the other is registered trademarks. However, we find that when obtaining a trademark, many people choose to transfer to obtain the corresponding trademark. So what makes trademark transfer favored?

Reason 1: The registration time is too long.

Although the time for the Trademark Office to announce trademark review will be shortened to five months, the time for trademark announcement will be eight months plus three months. Some enterprises want to register trademarks urgently, and the registration time is too long, which is likely to encounter trademark legal problems and increase operating costs.

Reason 2: The brand name is too hard to think about.

With the rapid increase of trademark registration, most good trademarks are registered and used. This is a problem that most enterprises will encounter. Many enterprises hope to name their brands according to the characteristics and uses of their products, but these names cannot be used for brand name registration, so it is difficult to come up with a memorable name.

Reason 3: The success rate of registration is too low.

According to the data of 20 18, an average of 20,000 trademarks are applied every day. In other words, the rejection rate of trademark applications is getting higher and higher, more and more people compete for trademark rights, and the pass rate of natural trademark applications is getting lower and lower. So don't trust those agents whose prices are very low.

This is why trademark transfer is favored. In the process of trademark transfer, it is necessary to prepare appropriate trademark transfer materials, and before ensuring the safety of trademark transfer, it is necessary to sign an appropriate transfer contract.