The pros and cons of Chu Orange's transformation from an inspirational brand to a young brand are that it is too difficult to be a single fruit brand. What are the advantages and disadvantages of Chu Orange's transformation from inspirational brand to young brand? It is too difficult to be a single fruit brand. After Chu Orange became popular, many people and teams in China wanted to be agricultural products brands, and some people asked Mr. Chu Shijian for help in planning. The suggestion is that it is best not to do it. If you want to do it, you should not build a toC brand, but build a sales channel, because a single fruit brand is too difficult to do. Besides Chu Orange, there are Pan Apple of Pan Shiyi and Tamia Liu of Liu Chuanzhi, but their influence is at least one order of magnitude smaller than Chu Orange. In fact, the personal status and status of Pan Shiyi and Liu Chuanzhi are not lower than that of Chu Shijian, but they still can't do it. From a certain point of view, the brand Chu Orange is an accident among fresh fruit brands. There are no ancients in front and no newcomers behind. Why do you say that? Because it is too difficult to make a brand of fruit. Only Italian "Pink Lady" (a special kind of apple) is a successful fruit brand.