Corporate Mission: Innovate clean energy, improve living environment and improve quality of life. Core values (brand culture): people-oriented, pursuing Excellence and living in harmony.

Brand essence: energy innovation.

Brand promise: Constantly innovating to promote the harmonious development of energy and environment.

Brand slogan: Do my best to treat tomorrow well. The new Olympic standard is an intuitive presentation of the new Olympic brand, a declaration of its determination to become a respected global clean energy enterprise, and an important carrier of the core spirit of the new Olympic brand "innovative energy". The four-color circle forms an upward gushing trend under the outline of white. Through the inspiration and creativity of generate, it represents the dedication of the new Olympic Games to clean energy, harmony and infinite hope for the world.

Yellow represents solar energy, green represents bioenergy, dark blue represents fossil energy, light blue represents energy conversion, and white represents flowing air and water. The overall moral is that the new Olympics is committed to transforming the energy of heaven and earth into clean energy that human beings can use efficiently, bringing green and harmony to the world.

The English name of the new Olympic brand ENN comes from the abbreviation of the first letter of the new word Ennovation. Based on the English words Energy and Innovation, it clearly shows the brand connotation of "innovative energy" of the new Olympic Games.