Method and skills of selecte keywords
The research and selection of keywords is a crucial step in the marketing activities of search engines. As we all know, most people look for information from search engines on the Internet. We all look for the information we want by entering key fields. At present, most people use 2-5 keywords on average when searching. Therefore, it is becoming more and more important to choose appropriate keywords for optimizing the content of web pages. Because search engines mainly provide content related to keywords, compared with those websites that do not describe their products or services with appropriate keywords, if there are related keywords on the web page, the ranking of the website will be higher.
First, from the customer's point of view.
What keywords will potential customers use when searching for your products? This can get feedback from many resources, including your customers, suppliers, brand managers and sales staff; Of course, the best way is to get it from a search engine.
Second, expand the keywords into a series of phrases.
After selecting a series of phrases, check these keyword groups. The function of this software is to check the frequency of your keywords used in other web pages and how many people have used these keywords on major search engines in the past 24 hours. The best keywords are those that are not abused but popular. Be careful to use only keywords that can describe your product.
Third, carry out a variety of permutations and combinations.
Change the word order in phrases to create different word combinations. Use unusual combinations. Combine into a problem. Contains synonyms, substitutions, metaphors and common spelling mistakes. Contains the brand name and product name of the products sold. Use other qualifiers to create more two-word combinations, three-word combinations and four-word combinations.
For example, if your keyword is "keyword", you may encounter phrases such as what are keywords, popular keywords, how to choose keywords, what are keywords, keyword analysis, keyword definition, keyword automatic analysis software and so on. If keywords are software solutions, you can try traffic analysis software solutions, keyword traffic analysis reports, keyword traffic reporting tools, B2B software solutions, e-commerce software solutions and so on. It should be noted that keyword groups don't have to be meaningful, although you must have relevant meanings when you combine them.
Fourth, use professional concepts and vocabulary to limit visitors.
Make clear the concept of your keyword group, such as e-commerce software. Be clear and professional enough so that the phrases will not be too broad, such as e-commerce software solutions, e-commerce security solutions, B2B e-commerce software and so on.
5. If it is a brand enterprise, use your company name.
If you are a well-known brand, use your company name in keywords.
A website like RadioShack should have such keyword groups: RadioShack computer, RadioShack electronic components, RadioShack phone, and so on. If RadioShack wants to recruit employees, you can use these keywords: work for RadioShack, work for RadioShack nationwide, manage positions for RadioShack, and recruit employees according to professional standards.
But if your name is Jack Jones Real Estate Company, no one will enter this name in the search box unless people know you. Therefore, if you are not a brand, it is not worth a try to add the company name to the keyword.
VI. Utilization of Geographical Location
If your position is important, add it to your keyword group. For example, Beijing+renting a house; Beijing+second-hand housing, here, Beijing+rental+second-hand housing is a very useful keyword.
Seven, review the keywords used by competitors
Searching for competitors' keywords can remind you of some phrases that you may miss. But don't copy anyone's keywords, because you don't know how they are used-you have to think for yourself. Looking for other people's keywords is just to supplement the keywords you choose.
Eight, don't use words or phrases with too broad a meaning.
Modifiers should be used to make the meanings of common words and phrases more accurate. For example, websites providing insurance services can use keyword groups such as health insurance quotation, automatic insurance quotation and life insurance quotation.
In order to pre-qualify visitors, keywords and phrases should define your positioning. If you are in the entertainment circle, use entertainment news, movie tracking, star stories, entertainment centers and so on. A clear niche can attract the visitors you need. No matter what you sell, this is very important. A small target audience is more likely to become a real customer than a large group of visitors who think you are selling something else.
Ninth, don't use a word.
Multi-word phrases are more useful than single words. It is difficult for search engines to find the related results of a single word, because such search conditions will produce too many results, and searchers will not browse hundreds of results pages. A user who searches for e-commerce software solutions for auction websites will not just search for software.
10. Use your own name instead of someone else's brand name.
Avoid using competitors' trademarks in keywords, or you may be sued. Some companies will allow it to be used. E-commerce websites that want to use Tide should contact Procter & Gamble for permission. The license is granted on the basis of potential affiliation-the manufacturer may license the right to use the name to the sales website. However, it is not allowed to profit from another company's trademark or product name.
These strategies will help you target qualified visitors. Keyword selection is one of the most important tasks in search engine marketing. Take some time to do it well.