As an intangible asset and soft power of an enterprise, intellectual property can not only bring brand influence to the enterprise. Trademark transfer, licensing, pledge, etc. can also bring financial benefits to enterprises. The well-known brand Longliqi once used its trademark to pledge a loan of 500 million yuan. Isn’t it very jealous?

Since the world’s largest financial crisis occurred in 2008, many companies in our country have also been affected. have had an impact, or encountered difficulties in funding, or financing difficulties have hindered the development of the enterprise. In such a general environment, many government functional departments or related units are actively coordinating, hoping to help enterprises tide over the difficulties in terms of policies. Under favorable policies, Jiangsu Longliqi Group pledged its trademark exclusive rights to a loan of 500 million yuan from the Changshu Branch of the Agricultural Bank of China. At that time, it was the highest record for a trademark pledge loan.

The reason why Longliqi was able to obtain this sky-high loan had a lot to do with the local policies at the time. In response to the funding problems encountered during the financial crisis, the Changshu Industrial and Commercial Bureau actively expanded financing channels and carried out the pledge of exclusive trademark rights. Before Longliqi, Jiangsu Menglan Group had taken the lead in using the "Menglan" registered trademark as collateral to obtain a loan approval of 200 million yuan. Another very important reason why the Longliqi trademark was able to obtain a 500 million loan is that its brand value is higher than Menglan.

The reason why Longrich's brand value is high is that its trademark has been registered in 183 countries around the world, it also has 8 R&D institutions, and has sales branches in many countries and regions. Products cover more than 50 countries and regions. Longliqi is building a global brand, so its trademark can be borrowed for a sky-high price of 500 million yuan.

As one of the intangible assets of an enterprise, trademarks also have value and risks. Once a company encounters problems such as performance or business policy, the value of the trademark will fluctuate greatly, or even fall to the bottom. Of course, if the company faces a good development trend, the value of the trademark will also increase.

The intangible assets of an enterprise and its development are complementary to each other, but the intellectual property rights of a large or well-known enterprise will definitely be worth more than relatively unknown intellectual property rights. Therefore, no matter what a company's intellectual property rights can bring to the company, development is always the last word. Trademark pledge