Trademark: A bitten apple. Apple's earliest logo was a picture of Newton sitting under an apple and reading. It was later changed to an apple with a bite. It was designed by Rob Janov, the art director of the Regis McKenna public relations company. Janov began to make a black and white image of an apple. silhouette, but it always felt like something was missing, "I wanted to simplify the shape of the apple and take a bite on one side - a byte, right, in case the apple looked like A tomato," Janov explained.

Then, Javov added six colored, horizontal color bars. The original design had thin black lines separating the different color bars, which could reduce imprinting problems during printing, but Jobs did not agree with this suggestion. This completed the colorful Apple logo we know today.