There are three reasons why Wahaha’s logo is crude.

1. The vowel a in the word Wahaha is the earliest and easiest sound for children to pronounce. It is easy to imitate, has a loud pronunciation, harmonious phonology, and is easy to remember and accept.

2. Literally, haha ??is a way for people of all colors to express laughter and joy.

3. With its unique joyful and lively tone and strong national color, the children's song of the same name has been sung all over the Tianshan Mountains and north and south of the Yangtze River. It is convenient to connect such a widely circulated national song with product trademarks. People become familiar with it, think of it, and remember it, thereby increasing its popularity. In a word, choosing such a unique brand name can greatly shorten the distance between consumers and products.