Netizens who play with cameras should all know that regular Leica has a small red dot logo. Because this logo is similar to the Coca-Cola logo, people also call it the "Coke logo". Although Huawei cooperates with Leica, there is no Coke logo on Huawei mobile phones, only the English letters "LEICA".

This is because Leica’s Coca-Cola logo can only be used on Leica’s own brand of cameras and lenses, and even in-depth partners do not provide Coca-Cola logos. For example, the Leica D-LUX3 and Panasonic LX2 are actually the same product, both manufactured by Panasonic. But the former is Leica's own brand, so it has the "Cola logo", and the latter is Panasonic's brand, so it can only have Panasonic's own logo. The hardware of the two cameras is almost the same, but because the Leica D-LUX3 has a "Coke logo", the price is about 1,500 yuan more expensive than the Panasonic LX2.

However, it is said that the lens of the Leica D-LUX3 was flown from Germany to Japan and then assembled by Panasonic, so the lens is still considered an original Leica product. Moreover, the software of Leica D-LUX3 is different from that of Panasonic LX2. It is manufactured by Panasonic and then shipped back to Germany to flash the software. So even though the Leica D-LUX3 is manufactured by Panasonic, it is still essentially a Leica camera. The two cameras only have the same appearance and hardware, but their photography styles are still very different.

Looking back to Huawei, although the Huawei P series and Mate series have been certified by Leica, the hardware has nothing to do with Leica. It is still mainly Sony’s customized sensors. For example, Huawei P20 and P30 use customized IMX600 sensors, and Huawei P40 uses a 50-megapixel Sony IMX700 sensor. Although Sony's sensors are also quite excellent, after all, the hardware has nothing to do with Leica, so the Huawei P series and Mate Naturally, the series cannot use Leica's "Coke logo".

So what is the relationship between Huawei and Leica? Leica mainly customized a "color" mode for Huawei mobile phones. Although many netizens complained that Leica just added a filter to Huawei, it is actually not that simple. This "color" mode of Huawei mobile phones is officially certified by Leica. The clarity of the photo, the saturation of the color and other details have been officially recognized by Leica. In layman's terms, it has a "German taste".

In general, since Huawei mobile phones do not use Leica lenses or even any hardware, the photo effects of mobile phones cannot reach the height of professional cameras. Therefore, although Huawei is a partner of Leica, Leica It is also impossible to put a "Coke logo" on Huawei mobile phones, otherwise it will reduce the professionalism of Leica's own brand. But on the other hand, Leica has also customized a special camera algorithm for Huawei mobile phones. The imaging effects of these photos taken by Huawei mobile phones have also been officially recognized by Leica.

So Huawei P series and Mate series can use the English logo of "LEICA" to indicate that this is a cooperation model with Leica. Although what Leica gave Huawei was not the "Cola Label", it was only the five English letters of "LEICA" and the optimization of the software algorithm, which also meant an expensive licensing fee. For example, Huawei P9 is 800 yuan more expensive than Huawei P8, part of which is Leica’s certification fee. But in contrast, "Leica lenses" have also increased the popularity of Huawei mobile phones among photography enthusiasts. Now when Huawei mobile phones are mentioned, everyone's first reaction is that they take good photos. In the DxOMark ranking list that compares software, Huawei mobile phones have also been ranked first for a long time. At the same time, users with high requirements for photography often have certain spending power and can afford higher pricing. Therefore, even if the Huawei P40 series sells for more than 4,000 yuan, many people are still willing to buy it. These all show that Huawei’s cooperation with Leica is quite successful.

On the other hand, some users who were originally interested in photography may take a step further after getting used to using Huawei mobile phones and want to enter a more professional field. The first choice of these users may also be Leica. camera.

In addition, the sales volume of Huawei P series and Mate series are millions and there are many users. So for Leica, putting the LEICA logo on Huawei mobile phones is equivalent to promoting itself, and there are also licensing fees to earn, so why not?