In addition to facing a price war, Lao Luo also needs to face challenges such as audience loss, brand loss, and live broadcast professionalism.

Lao Luo, who is live broadcasting on Douyin, has a personal introduction that reads "Make friends, chief recommendation officer of technology". When promoting, he also promotes "Basically don't make money, make friends". Judging from the conventional selling points of live broadcast sales, price is indeed one of the points that consumers pay more attention to. Even Li Jiaqi and Wei Ya will try their best to negotiate with suppliers and push prices to the lowest across the board to ensure their own price advantage. If someone else launches a price war that is "lower than that of Lao Luo", Lao Luo is already in the game regardless of whether he should fight or not. If there is no price advantage, he may still be eliminated by the market.

The audience may not be able to stand it anymore.

There are not many people who come to the IP of Luo Yonghao. Many people hope to see his talk show in Lao Luo’s live broadcast room and see him eloquent and eloquent, but just On the contrary, I don’t know whether it was because he was not used to the identity change during his first live broadcast, or for other reasons. His live broadcast was relatively dull, and he even made mistakes when introducing products. This also makes many people who come to watch the live broadcast unable to watch the end and exit the live broadcast room after watching it. The live broadcast room where Lao Luo sells goods has dropped from the first place in the live broadcast to the back?

The brand may I can't do it anymore.

In fact, we are both in the technology industry, and many people still support Lao Luo. Especially when he wants to switch to live broadcasting, many big brands have contacted him to discuss live broadcasting, and have offered him a lot of money. Live streaming fees.

Even during the live broadcast, there was a CEO of the brand in the live broadcast room to cheer and generously buy gifts?

But Lao Luo introduced the wrong product brand name and pronounced it as a competitor. ?Advertisement of a competitor?

Undoubtedly, it is a reminder to the brands that will cooperate in the future. Although everyone believes in Lao Luo, what should we do if something like this happens again? ? Poor memory in old age? Can such a reason offset the real money investment of the brand?

The professional quality of live broadcasts has deteriorated.

As Lao Luo wants to be the first live-streaming salesman, he will inevitably have to compete with Li Jiaqi, Wei Ya and others for their ability to sell goods through live-streaming. From the perspective of professionalism, Lao Luo’s performance in the first live broadcast is the same as Li Jiaqi and Wei Ya, who have been tested for a long time, are inferior in comparison.

Furthermore, Li Jiaqi is a cosmetics counter shopping guide and knows a lot about cosmetics information. However, Lao Luo, who was previously engaged in education and training and making mobile phone products, started selling crayfish and cosmetics in the live broadcast room. It has to be said that it is a huge challenge. I hope he can use his personal strengths to break through the challenge.