British manners and customs are rich and colorful. When we first meet each other, we usually take shaking hands as a gift, unlike the Eastern Europeans who often hug each other. It is considered impolite to slap guests casually, even after official business. British people have some taboos to pay attention to, such as they never walk under a ladder, don't hold an umbrella in the house, never put their shoes on the table, and don't use people as decorations.

Britain is conservative in nature and respects tradition, so it retains quite a lot of historical sites, traditional cultural relics and various museums, among which there are inevitably traditional burdens, such as the royal family and nobles who still exist, and

traditional buildings that cannot be renovated and rebuilt but are expensive to maintain. Compared with other English-speaking countries, Britain's social and ethnic characteristics are very different from those of the United States. In terms of general living standards, its modernization and comfort are not as good as those of the United States. It is also difficult to compare with the United States in the efficiency of general daily affairs. Generally, British people are not as cheerful and straightforward as Americans, and will not take the initiative to chat up strangers. The starting point is to focus on not exploring people's privacy. If the British talk to strangers, they will be quite reserved, and the topic often revolves around the weather, because this is the subject that will not touch personal privacy. Generally speaking, English people are not as easy to make friends as Americans, but once they make an English friend, it may be a lifelong friend. British people are generally proud of their traditional culture and attach importance to leisure life with artistic and cultural connotations.

British people are not arrogant at all. The British just respect personal life and space of thought, so they feel as if they are indifferent. And the problem of racial discrimination in Britain is much less than that in the United States.

British people have long known that they are no longer the boss in the world, but Americans are now proud of themselves. Leaving aside the attitudes of the British and American governments, the British (Englanders/Welsh) are a very polite, humble and rigorous people only in terms of people's attitudes. In fact, they are very similar to China's ancient literati society or Confucianism. Scots, on the other hand, are a little bit strong-willed, which is generally the case among northern nationalities.

British people advocate "gentlemanly demeanor" and "ladylike demeanor" and pay attention to "ladies first". In daily life, British people pay attention to appearance and dress, and men shave every day. When going out for social activities, < P > they should wear dark suits, but avoid wearing striped ties. Women should wear western-style dresses or dresses. The British greeting is to shake hands. When a man in a hat shakes hands with an Englishman, it is best to take off his hat first and then show his respect to the other person. But don't shake hands with the British, because that will form an unlucky cross, and avoid crossing cheers. When talking with an Englishman, you should look at the other person's head and exchange eyes with him from time to time. When interacting with people, note

reuse honorifics such as "please", "thank you" and "sorry". Adhering to the creed of "don't ask others what's right and wrong", I don't want to accept others into my private life, and regard my home as a "private castle". No one can enter without invitation, and even the neighbors rarely communicate with each other. Non-working time is "private time", and generally no business activities are carried out. If you talk about business at dinner, it is even more taboo and annoying. Daily life is absolutely carried out according to the pre-arranged schedule

, with a strong sense of time.

In public relations negotiations, British people like to talk about tradition and attach importance to procedure, and they attach great importance to the identity, manners and accomplishment of their negotiating opponents. Usually, British businessmen don't pay much attention to the preparation of negotiations, but they can improvise and be good at attacking and defending.

British people should pay attention to the following special manners and customs and taboos in their communication activities:

1. Don't break into other people's homes casually. But if you are invited by the other party, you should go with pleasure. This can undoubtedly be understood as the other party sending a signal that business cooperation may be successfully realized. But when visiting, it is best not to involve business, and don't forget to bring a bunch of flowers or chocolates to the lady.

2. When sending flowers to British ladies, it is advisable to send odd numbers, not even numbers and 13 branches, and not chrysanthemums and lilies that British people think symbolize death.

3. Don't talk about the privacy of the British royal family. The Queen of England is regarded as the symbol of her country.

4. avoid using human figures as the decoration of goods. I like to cover flowers and avoid white elephants, owls and peacocks.

5. Don't refer to any Englishman as an Englishman casually. Generally, the Englishman is referred to as a Briton, or specifically as an Englishman or a Gran.

6. Sneezing is the most taboo in Britain. They always regard the flu as a serious illness.