As the Mid-Autumn Festival approaches, competition over mooncake sales has moved from the market to the court. On September 22, the Beijing Intellectual Property Court filed a trademark infringement and unfair competition case between Beijing Daoxiangcun (hereinafter referred to as "Beidao") and Suzhou Daoxiangcun Food Co., Ltd. and Beijing Sudao Food Industry Co., Ltd. (hereinafter referred to as "Sudao"). A behavioral preservation ruling was made: Su Dao immediately stopped selling and promoting pastries with the "Daoxiangcun" fan logo and "Daoxiangcun" logo on e-commerce platforms such as Yihaodian, Suning.com, Womai.com, JD.com, and Tmall. product.

The case changed four days later. On September 26, Su Dao's attorney obtained a "Civil Ruling" from the Beijing Intellectual Property Court, lifting the court's decision on September 22 to "stop Su Dao from selling products with the word 'Daoxiangcun' on several major e-commerce platforms. products with the words ", the ruling will be implemented immediately. "Sudao has resumed online sales, which avoids the possible economic losses caused by the sales ban to companies and dealers." On September 28, the person in charge of the Sudao brand told reporters.

The upcoming Mid-Autumn Festival is the peak season for the sales of mooncakes and other snacks. The protracted trademark dispute between Daoxiang Village in the north and south has also moved from offline physical stores to online e-commerce platforms.