On April 26th, the first-instance judgment of the Unfair Competition Infringement Court was announced. The court ruled that "Cha Yan Guan Se" lost the case and stopped nationwide advertising, franchise licensing investment promotion, false propaganda and unfair competition with the same or similar decoration as "Cha Yan Yuese"; it also reported to "Cha Yan Yuese" ?Compensation for economic losses and reasonable rights protection expenses totaled 1.7 million yuan. ?
How important is trademark registration to a company?
The function of identifying the source of goods, or the identification of trademarks, is the basic and primary function of trademarks. Trademarks are created to identify the source of goods, so only those with this function can become trademarks. The function of promoting sales is that producers and operators use trademarks to indicate the source of goods, and consumers use trademarks to distinguish similar goods, understand the goods, and make choices. In this way, trademarks have become an important tool to open up the market and compete in the market. Functions of Advertising: Modern commercial promotions often center on trademarks. Through trademarks, product information is released and products are promoted, which are eye-catching, concise and easy to remember, attracting consumers' attention and deepening their impression of the products.
Do you think the presence of trademarks in a company is important?
To put it simply, there is no trademark. Pepsi-Cola can indicate Pepsi-Cola on its cola, and other companies can also print the Pepsi-Cola logo on its products. What does the company need? What does it need from consumers? How do consumers distinguish between companies and consumers? Products, the answer is obvious. Therefore, trademark is undoubtedly an intangible asset of an enterprise, embodying the wisdom and labor of the production enterprise, and is an important intellectual property. Trademarks play a vital role for businesses.
Is it necessary to register a company LOGO as a trademark?
It is definitely necessary, otherwise you will be accused of infringement. Trademark, copyright. In essence, it is a prospective commercial right. It is an exclusive right. It is also a right of self-protection. It is also the strategic layout strategy in the business operation process. At the same time, LOGO is also a functional trademark for establishing commercial reputation. It is used to display the source of goods, ensure the quality of goods, and advertise goods. It is an effective means of developing the market. This shows that trademarks condense the goods marked and the goods. The reputation of producers and operators, and trademarks are the best indicators of product reputation and the reputation of related enterprises. ?