Seasonal discount. DevilNut, founded in 2006, is a British brand. Because of the change of seasons, clothes will be sold at a discount, so they will be much cheaper. DevilNut is taken from "devil fruit" and has the meaning of multiple personalities. Designers combine personal DEVILNUT hobbies and market demand to express the dark color of the adult world with human cartoons, rich colors, cute childlike interest and relaxed imagination, which has a strong visual impact.