Someone once predicted that when people enter the intelligent era, the first scene that can bring them concrete feelings is the kitchen. Now it seems that this view is gradually being fulfilled. Just recently, Yunmi, the leading domestic smart home appliance brand, and e-commerce giant JD.com announced an official in-depth cooperation to optimize home scenes with smart services and launched the first Milano smart kitchen set. The kitchen functions not only become smart and flexible, but also bring rich The scene mode will greatly enhance the kitchen experience of Chinese people.
In fact, this news is not surprising, because at the Yunmi Spring New Product Strategy Conference that just ended in March, Yunmi CEO Mr. Chen Xiaoping officially proposed a one-stop whole-house solution. The concept of intelligence, and clearly stated that "set" sales will become a major sales method for Yunmi and even the home appliance industry in the future, and the Milano smart kitchen set launched in conjunction with JD.com is only the first step in the entire plan.
Although buying home appliances in sets is still a relatively new concept in China, there is already a fairly mature market abroad. According to relevant data, the penetration rate of set home appliances in developed countries in Europe and the United States has reached 30% in 2021, which is equivalent to about one-third of households giving priority to purchasing a complete set when purchasing home appliances. On the other hand, China's set home appliance market is expected to reach the 100 billion yuan mark in recent years, accounting for 14% of the entire home appliance industry.
Aiming at the blue ocean market to promote a new model of package sales
Facing such a promising blue ocean market, home appliance manufacturers must not only compare styles, functions, and quality of their products, In addition to comparing services and prices, it is also very important to listen carefully to consumers, understand their needs, and educate the market. For example, the Milano smart kitchen set launched by Yunmi this time is aimed at many Chinese families who lack early planning during decoration, resulting in unreasonable layout and unable to use dishwashers, steamers, range hoods, etc. The dilemma of a series of new kitchen appliances. It realizes a one-stop service for the entire set of kitchen appliances from ordering to unified distribution, to free installation and exclusive services. At the same time, it also provides users with free exclusive design solutions, and the price is also more favorable than buying alone. Fundamentally It lowers the purchasing threshold for users.
Yunmi’s Milano smart kitchen set*** contains 5 core kitchen appliances, which are Yunmi range hood Cross2 X1, Yunmi gas stove Power4.5 1A, and Yunmi steam grill Face A1, Yunmi dishwasher Iron A1, Yunmi gas water heater Navi. Each of them is a hot-selling item released in 2021, and its usefulness has long been recognized by the majority of users, so even if you buy it in a set, you don’t have to worry about mixed advantages and disadvantages.
Enjoy a smoke-free kitchen with smart smoke stove linkage
Unlike traditional home appliances that emphasize cost performance and aesthetics in package sales, the greater competitiveness of Yunmi smart home appliance packages lies in their products Internet functions, and at the same time, it does not fall behind in the selling points of single products. Take the Yunmi range hood Cross2 Oil fumes are quickly discharged to prevent oil fumes from spreading into the environment.
Paired with the Yunmi gas stove Power4.5 1A in the set, the two can form a special smoke stove linkage mechanism. At this time, the user no longer needs to operate the gas stove and the range hood separately. He only needs to control the stove fire. The wind power of the hood will automatically adjust according to the size of the fire. If the fire is large, the wind will be strong, and if the fire is small, the wind will be small.
AI food is at your fingertips, and tableware can be easily washed, baked, and stored
The Yunmi steaming and baking machine Face A1 in the set is a very popular kitchen appliance and is indispensable for modern families. A great cooking tool, especially for novice cooks.
It combines the two functions of steaming and baking, and has many built-in AI smart recipes. It can automatically complete the cooking process with just one press of a button, making it quite fool-proof to use.
Another product, the Yunmi dishwasher Iron A1, is responsible for the "aftercare" of each meal. This dishwasher is specially designed for Chinese families. It combines large capacity and multi-purpose. It can not only wash dishes, but also wash various kitchen utensils such as pots and pans. After washing the dishes, you can also dry them in place and keep them fresh for a long time, making eating at home a stress-free task.
Equipped with whole-house smart scenes to change life from details
The one-way linkage between the above devices seems quite cool, but in fact, Yunmi’s whole-house interconnection The scope doesn't end there. When used with more Yunmi smart home appliances, users will experience a richer smart home life.
For example, when you encounter a dish you don’t know how to cook, you can immediately find the relevant recipe online by just talking to the Yunmi AI large-screen refrigerator in the kitchen. Follow the detailed recipes step by step to prepare ingredients, put them in the pot, and put them on the plate. It will be difficult to turn over.
Or when the meal is ready and the user leaves the kitchen, the user no longer has to free his hands to turn off the range hood and turn off the lights. The Yunmi millimeter radar wave sensor will sense that the person has left at the first time, and then It will automatically turn off the cigarette machine, turn off the kitchen lights, and turn on the dining room lights at the same time, and maybe even play some music.
As for the last member of this Milano smart kitchen set, the Yunmi gas water heater Navi, it can also achieve a pleasant scene-based experience for users. Through the HomePad super switch at home, when the user says "I want to take a shower", the water heater will preheat the water in advance, and the heater in the bathroom will also be turned on simultaneously, which is more thoughtful than people think.
This Yunmi Milano smart kitchen set will be on sale on JD.com from 20:00 on April. The complete set only costs 11,999 yuan, which is a discount of about 15% on the total price of a single product compared to the same period last year. At the same time, the first 50 Users who place an order will also receive a Yunmi CyberLite floor scrubber worth 2,499 yuan, which is really the best choice for those who are curious about smart home life.