There is a lot of knowledge in catering marketing. There is one thing you should always remember. Don’t let customers think your products are cheap and come to eat them. Instead, let them think they are getting a bargain and actively consume in your store.

If you offer discounts and promotions, customers will think that your store is still very profitable. They all believe that wool comes from sheep.

Let me give you a few ideas. Here are some marketing campaigns that have received very good results in my store for reference.

One: Each table will receive a box of designated beer. It can only be eaten in and cannot be taken away. If you don’t finish it, you can keep it for your next consumption. At the same time, it is best to get the alcohol supplier to give away a batch of beer as a promotion. This depends on your ability.

Two: Except for the wine at the bottom of the pot. Get 100 coupons for every 100 you spend.

Three: Make a lottery box, which can also be purchased on a certain treasure. Place eight ping pong balls. Three of them can be written on the ball with 10% off, 20% off, and 30% off. The other three were written with a coupon of 20 or 30 yuan, and the last one was written with a free order. The poster at the entrance of the store must highlight the free items.

Today’s marketing is inseparable from the Internet and circles of friends. This must be done with sufficient effort.

Original article, I hope to get your support. Your likes will make me feel warmer and more motivated to create. Thanks!

I will send you my previous plan

Part 1: Hot Pot Restaurant Marketing Planning Plan

Hot Pot Restaurant Marketing Planning Plan

1. Company Overview

xx City "128" Shabu Shabu Hot Pot Restaurant is located at No. 120, Renmin Road, xx. You can take bus No. 31 in the city and get off at the cross station in the city. The name of Grassland Fresh Lamb House may be relatively unfamiliar to ordinary diners. In inland cities like xx, such authentic Inner Mongolia mutton-shabu-shabu is even rarer.

128 was founded in December 2014 in Baotou, the "hotpot capital" on the prairie of Inner Mongolia. It has become an instant success with its novel three-flavor hot pot, unique five soup flavors, eight pot base combinations, high-quality Inner Mongolia special fresh lamb meat, strong traditional Chinese food culture and profound modern marketing management. . It has suddenly emerged in the fiercely competitive hot pot industry and has become a bright catering star.

Inner Mongolia 128 Catering Co., Ltd., headquartered in Baotou, Inner Mongolia, has registered a trademark with the State Administration for Industry and Commerce, and its new three-flavor hot pot and mutton processing technology has obtained two national patents. In December 2014, it was rated as a "Green Catering Enterprise" by the China Cuisine Association. With a high sense of responsibility and professionalism, Xianglaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management models of franchise, planning, training, distribution, management, and marketing. Now it has developed more than 300 franchise stores and 90 regional general agents across the country. And it is rapidly expanding across the country at an unstoppable speed.

The company’s goal is: to build the first brand in China’s hot pot industry. The service tenet is: customer first, and achieve 100% customer satisfaction rate in all aspects. Since Xian Lamb Lou was founded in 2014, it has continuously innovated its production concepts and established more than 300 franchise chain stores across the country. In the process of rapid development, the company has maintained a consistent style of being down-to-earth and steady, driving the improvement of the overall appearance of the company with a realistic and innovative style, and pushing the Xianlamolou chain business to a new level.

2. Environmental analysis

1. Macro/micro environmental analysis

To understand the mutton-shabu-shabu, you must first understand the origin of the mutton-shabu-shabu. The legend of hotpot mutton originated in the Yuan Dynasty. At that time, Kublai Khan, the founder of the Yuan Dynasty, commanded an army to go south on an expedition. During a march, he suddenly remembered the dish of his hometown - stewed mutton, so he ordered his men to kill the sheep and make a fire. The chef knew that he had a bad temper, so he cut off more than ten thin slices of meat with a flying knife, stirred it for a few times in boiling water, and when the color of the meat changed, he immediately took it into a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls, mounted his horse and led his army to meet the enemy, and he won the victory. When preparing for the celebration banquet, Kublai Khan specially ordered the mutton slices. The chef hurriedly came forward and said: "This dish doesn't have a name yet, please give me a name by the handsome man."

Kublai Khan replied with a smile: "I think it's called 'shabu-shabu mutton'!" "Since then, "shabu-shabu mutton" has become a palace delicacy.

Shabu-shabu mutton requires fine knife skills, thin and complete meat slices, and palatable seasonings. The seasonings generally include sesame sauce, Shaoxing rice wine, soybean curd, chili oil, and pickled leeks. Flowers, braised shrimp oil, special soy sauce, etc. When eating, customers sit around the stove, dip the mutton slices into the boiling soup, and then dip them into the seasonings. The mutton is delicious in all seasons. , but