Roewe is the brand of the British ROVER automobile company acquired by SAIC. It used to be called "Rover" in Chinese translation, but now it is officially called "Roewe" after it is made in China. British Rover Motors, a brand from England, only attracted the attention of the Chinese people after the news of its "marriage" with SAIC Group spread. Although it is a long-established British car manufacturer, before this, this brand was relatively unknown in China, and people had only glimpsed its style in British and Western European film and television works. Nowadays, more and more famous foreign automobile brands are entering China. Rover Motors started its journey to China at this critical juncture, and its partner is the extraordinary strength of SAIC Motor. The logo of the Rover sedan is in the shape of a shield, with the English word "ROVER" in the center. The strong European classical aristocratic style is everywhere in this retro logo, which easily reminds people of European medieval knights and their family emblems. The word "Rover" in English includes the meaning of wanderer and voyager, and its main body is the pirate ship's bow logo that Rover cars are proud of. It is said that this logo has been placed in the center of the front of Rover cars since 1902. position. Rover 75 (the prototype of Roewe 750, the same below) is a classic Rover sedan. The front edge of the engine cover gently blocks four independent oval headlights, which are not domineering but quite intimidating. Perhaps this is the charm of traditional aristocrats. And it is equipped with top-level bi-xenon headlights, which have precise beams, will not produce unnecessary glare, will not interfere with oncoming drivers, and are brighter than traditional car lights. Looking closely, you can see that the body lines are smooth and the style is elegant. The thick and round body does not appear bloated, but instead feels well-proportioned, stable and majestic. From the front to the rear, every design element reflects outstanding quality and unparalleled comfort. The appropriately thick and gracefully curved chrome exterior trim strips are the finishing touch of the entire vehicle design. The waistline that blends with the door handles and the silver trim strips outline a very tense body side. Viewed from a distance, the front door line of the Rover car is straight and upright from top to bottom. To a certain extent, it has the style of a British classic car, and is very elegant and rigorous in the style of a British gentleman. When you open the door, Rover 75 has a luxurious interior that matches its luxurious appearance. The light beige leather seats have black trim, which is certainly rare in current cars. The leather materials of the seats are all hand-stitched with high-grade leather, showing luxury. The front seat backs are recessed and the double-reinforced design provides good comfort and support. Every detail of the luxurious interior is thoughtfully designed, just like a British-style mansion with luxury and enjoyment. The dashboard of Rover 75 will make you realize that it is a real luxury car: from the milky white speedometer, retro clock, to the luxurious mahogany dashboard, the classical charm is extremely strong, with rich history and traditional style. The interior design style still reflects its origins. In terms of equipment, Rover 75 is equipped with luxurious configurations such as 8 airbags, ABS+EBD, electric sunroof and doors and windows, dual air conditioners, and electric rear curtains. The car is also equipped with a 6-disc CD stereo and smart wipers. The air-conditioning system in the car provides passengers with powerful cooling and heating functions. The electric heated front seats have electric adjustment and 3 sets of data memory functions, and dual odor filters can prevent the intrusion of dust, pollen and harmful gases. The Rover sedan was once a private car produced under the personal authorization of the Queen of England and the Prince of Wales. It has always been favored by the Queen and the royal family. It once became a classic car popular among the European upper class. Since it has such a high prestige, then it The comfort and safety cannot be ignored. The front suspension of the Rover sedan adopts a MacPherson independent suspension system, while the rear suspension adopts an innovative Z-axis suspension system. In order to ensure riding comfort and cornering stability, coil springs + inflatable shock absorbers are used at the front and rear, and anti-roll stabilizer bars are installed to softly filter vibrations, ensuring a comfortable ride while ensuring good cornering of the rear wheels. Tao following nature. In addition, Rover Cars provides the most stringent protection for the personal safety of every occupant in the car. 8 airbag configurations and a wide range of vehicle safety electronic control equipment including ETC (electronic traction control), ABS+EBD, etc. In addition, it also has many safety protection features. For example, in the event of a collision, the solid body will become the first line of defense to protect the occupants; in addition to the airbags, there are also specially reinforced seat belts that will act at the same time to break down the harm to passengers caused by the collision; And the steering wheel column is specially designed with two breaking points to absorb impact and so on.

All these prove that Rover 75 not only has the traditional temperament of British aristocracy, but also has first-class driving safety.