1. Whether the trading trademark is consistent with the registered trademark

This is the most basic, but also because it is the most basic, many consumers usually ignore it and are often confused by similar trademarks They were deceived and the trademark they purchased was not what they wanted.

Therefore, when purchasing a trademark, it is necessary to check whether the trademark owned by the other party is actually a trading trademark. According to the provisions of the Trademark Law, the exclusive right to register a trademark must be limited to the approved trademark and the category of the trademark. When it is inconsistent with or significantly different from a registered trademark, the exclusive right to use the trademark cannot be enjoyed and must be used compulsorily. If you are not careful, it may also constitute the crime of changing a registered trademark and counterfeiting it.

2. What are the products or services designated by the trademark?

In the process of trademark transfer, approval is required to determine whether the right holder has exceeded the approved scope of use. Because it may lead to trademark infringement and other acts, if other rights holders register trademarks within the applicable scope or similar scope, you need to review the product and business scope, check whether the trademark registration service is consistent, and check the consistency of the other party's trademark with your own business.

3. Trademark copyright?

Some trademarks are text, some are graphics, some are letters, or even three-dimensional logos or color sounds. These works may involve copyright issues and may be trademark registrations, but the works are protected by copyright and meet the original requirements. Requirements, so the trademark copyright must be determined. For example, the foreign exchange space encounters a customer who is sued because the registered trademark font copyright is in another company.

4. Whether the trademark meets the authorization conditions

The trademark must be distinctive and non-functional, and cannot infringe the rights of others in prohibited signs. Therefore, trademarks need to be evaluated and assessed before transactions to prevent future violations of laws and regulations or infringement of the rights of others from being declared invalid. For example, the importance of trademarks is relatively low, and the protection effect of trademarks is also great.