Author: Jiangque E-commerce, first published on Zhihu

Let’s take a look at the issues that should be paid attention to when transferring trademarks:

1. The first is the trademark of the online store Whether it is owned by the actual controller of the online store.

Nowadays, many Tmall online store trademarks are not registered by the actual controller of the online store. They all choose trademark transfer to obtain the right to use the trademark. So when everyone buys such Tmall When opening an online store, you need to find out the actual holder of the trademark. If it has changed and the holder is the controller of the online store, then such an online store can conduct transactions, and the entire transaction process will save a lot of time. Unnecessary trouble.

2. The second is whether there are any violations and penalties for Tmall online store trademarks.

Many merchants will use some "informal" methods during the operation of online stores. If these operating techniques do not violate the rules of operation, then it may not matter, but if they violate the rules of operation, Then Tmall Mall will punish it. Not only will it punish the Tmall online store, reduce its credibility or give a warning, but it will also impose corresponding penalties on the trademark of the Tmall online store. In order to avoid transactions in the Tmall online store After the profits are lost, everyone needs to clarify the actual situation of the Tmall online store trademark before transferring it.

3. Third, whether the Tmall trademark is licensed to others.

The biggest difficulty in online store trademark transfer is actually trademark licensing, because the trademark licensing relationship is not easy to deal with, especially if some licensees are unwilling to terminate the license contract, then everyone’s trademark will be transferred It brings a lot of obstacles. If there is a licensing relationship with the trademark, everyone must deal with it properly, and then proceed with the online store trademark transaction.

As we all know, if you want to open a Tmall store, you must have a trademark. In the process of transferring a Tmall store, the store and trademark are often transferred together, and the specific transfer fee is still Buyers and sellers need to negotiate together. The Tmall Store Trademark Transfer Office vigorously develops the e-commerce economy and has opened multiple e-commerce parks. It also pays special attention to the protection of intellectual property rights. In this way, 100 control rights can be achieved, which is very conducive to daily operations and management.