1. The development history of Midea Group
In 1968, Midea started its business. In 1980, Midea officially entered the home appliance industry and registered the Midea brand in 1981.
In 2014, Midea Group employed a total of 130,000 people and owned more than ten brands including Midea, Little Swan, Welling, Hualing, Ande, and Meizhi. The group has 15 production bases in China including Shunde, Guangzhou, and Zhongshan in Guangdong; Hefei and Wuhu in Anhui; Wuhan and Jingzhou in Hubei; Wuxi, Huai'an, Suzhou, and Changzhou in Jiangsu; Chongqing, Linfen in Shanxi, Guixi in Jiangxi, and Handan in Hebei, radiating to South China. , East China, Central China, Southwest China, and North China; it has production bases in 6 countries including Vietnam, Belarus, Egypt, Brazil, Argentina, and India.
The main home appliance products include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, stoves, Disinfection cabinets, lighting, etc. and home appliance accessories such as air conditioner compressors, refrigerator compressors, motors, magnetrons, transformers, etc. Now it has the most complete air-conditioning industry chain, refrigerator industry chain, washing machine industry chain, microwave oven industry chain and dishwasher industry chain in China; it has the most complete small household appliance product group and kitchen appliance product group in China; it has more than 60 branches around the world. Overseas branches, products are exported to more than 200 countries and regions.
In 2013, Midea Group's overall sales revenue reached 121 billion yuan, of which export sales revenue reached 7.4 billion US dollars. In the 2013 "China's Most Valuable Brand" evaluation, Midea's brand value reached 65.336 billion yuan, ranking fifth among the country's most valuable brands.
As of 2013, Midea Group has donated more than 600 million yuan to social welfare undertakings. In the next three years, Midea will take "becoming a leader in China's home appliance industry and one of the top three in the world's white appliance industry" as its strategic vision to further deepen its transformation and promote continuous improvement in operating quality, with consumers as the center and through technological innovation, quality improvement and high-quality products. Engineering, achieve product leadership, strategic leadership, and achieve renewed growth for the company.
In 2014, Midea Group's net profit attributable to shareholders of listed companies reached 10.502 billion yuan, and the overall gross profit margin reached 25.46%, an increase of 2.17% year-on-year. . 2. Development history of Midea Group
Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in the home appliance industry and involved in logistics and other fields. It owns three listed companies, four major Industrial Group is one of the largest white home appliance production bases and export bases in China.
In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand. Currently, Midea Group has 130,000 employees and owns more than ten brands including Midea, Little Swan, Welling, and Hualing.
In addition to the Shunde headquarters, Midea Group also has branches in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Wuxi, Huai'an and Suzhou in Jiangsu, Linfen in Shanxi, Handan in Hebei and other places. Production base; and has production bases in Vietnam and Belarus. Midea Group has a strong marketing network across the country and more than 30 branches in major overseas markets.
Midea Group’s main products include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cookers, electric pressure cookers, microwave ovens, ovens, fans, heaters, air fresheners, washing machines, etc. Home appliances such as dishwashers, disinfection cabinets, range hoods, water heaters, vacuum cleaners, soymilk machines, electric kettles, and air-conditioning compressors, refrigerator compressors, motors, magnetrons, transformers and other home appliance accessories, we have the largest and most complete range of air conditioners in China. Industrial chain, microwave oven industry chain, washing machine industry chain, refrigerator industry chain and dishwasher industry chain, it has the largest and most complete small household appliances product group and kitchen appliances product group in China. Midea Group has maintained healthy, stable and rapid growth.
The average growth rate in the 1980s was 60%, and the average growth rate in the 1990s was 50%. Since the 21st century, the average annual growth rate has exceeded 30%.
In 2009, Midea Group's overall sales revenue reached 95 billion yuan, a year-on-year increase of 6%, of which export volume was US$3.4 billion.
In the evaluation of "2009 China's Most Valuable Brand", Midea's brand value reached 45.333 billion yuan, ranking sixth among the country's most valuable brands.
In August 2009, Midea Group ranked 69th among the "Top 500 Chinese Enterprises" released by the China Enterprise Confederation and the China Entrepreneurs Association. In February 2010, Midea Group was the only Chinese home appliance company selected into the "Ranking of the World's 500 Most Valuable Brands" published by Brand Finance, an internationally authoritative brand value assessment agency.
While maintaining rapid growth, Midea Group has also made positive contributions to local economic development, turning in tax revenue of more than 15 billion yuan since 2002. As of February 2010, Midea Group has donated more than 200 million yuan to social welfare, education and other causes.
Looking forward to the future, Midea Group will build itself into a global, technological, moderately diversified enterprise group with a complete legal person governance structure through continued and steady development, and become one of the top three world-class white enterprises in the world by 2015. The home appliance manufacturing enterprise group has achieved the strategic goal of “rebuilding a Midea”. 3. Development history of Midea Group
Founded in 1968, Midea Group is a large-scale comprehensive modern enterprise group focusing on home appliances and involved in logistics and other fields. It owns three listed companies, four major Industrial Group is one of the largest white home appliance production bases and export bases in China.
In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand. Currently, Midea Group has 130,000 employees and owns more than ten brands including Midea, Little Swan, Welling, and Hualing. In addition to the Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Wuxi, Huai'an and Suzhou in Jiangsu, Linfen in Shanxi, Handan in Hebei and other places; and in Vietnam, A production base has been established in Belarus. Midea Group has a strong marketing network across the country and more than 30 branches in major overseas markets.
Midea Group’s main products include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cookers, electric pressure cookers, microwave ovens, ovens, fans, heaters, air fresheners, washing machines, etc. Home appliances such as dishwashers, sterilizers, range hoods, water heaters, vacuum cleaners, soymilk makers, electric kettles, and air-conditioning compressors, refrigerator compressors, motors, magnetrons, transformers and other home appliance accessories. We have the largest and most complete range of air conditioners in China. Industrial chain, microwave oven industry chain, washing machine industry chain, refrigerator industry chain and dishwasher industry chain, it has the largest and most complete small household appliances product group and kitchen appliances product group in China.
Midea Group has maintained healthy, stable and rapid growth. The average growth rate in the 1980s was 60%, and the average growth rate in the 1990s was 50%. Since the 21st century, the average annual growth rate has exceeded 30%.
In 2009, Midea Group's overall sales revenue reached 95 billion yuan, a year-on-year increase of 6%, of which export volume was US$3.4 billion. In the evaluation of "2009 China's Most Valuable Brand", Midea's brand value reached 45.333 billion yuan, ranking sixth among the country's most valuable brands.
In August 2009, Midea Group ranked 69th among the "Top 500 Chinese Enterprises" released by the China Enterprise Confederation and the China Entrepreneurs Association. In February 2010, Midea Group was the only Chinese home appliance company selected into the "Ranking of the World's 500 Most Valuable Brands" published by Brand Finance, an internationally authoritative brand value assessment agency.
While maintaining rapid growth, Midea Group has also made positive contributions to local economic development, turning in tax revenue of more than 15 billion yuan since 2002. As of February 2010, Midea Group has donated more than 200 million yuan to social welfare, education and other causes.
Looking forward to the future, Midea Group will build itself into a global, technological, moderately diversified enterprise group with a complete legal person governance structure through sustained and steady development, and become one of the top three world-class white enterprises in the world by 2015. The home appliance manufacturing enterprise group has achieved the strategic goal of “rebuilding a Midea”.
4. Development history of Midea Group Co., Ltd.
In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand. Midea Group has 130,000 employees and owns more than ten brands including Midea, Little Swan, Welling, and Hualing. In addition to the Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Wuxi, Huai'an and Suzhou in Jiangsu, Linfen in Shanxi, Handan in Hebei and other places; and in Vietnam, A production base has been established in Belarus. Midea Group has a strong marketing network across the country and more than 30 branches in major overseas markets. 5. Introduction to Midea Group
2005 Formulation of Midea's "115" Strategic Development Plan, setting out the blue print for Midea's future development.
2004 Improvement of the refrigerating industry, with the signing of cooperation agreements with Toshiba and Carrier and procurement of Royalstar and Hualing. 2003 IProcurement of Passenger Vehicle Enterprises in Yunnan and Hunan, marking the entrance into the automobile industry and diversified development.
2002 Structural regulation on an overall and strategic basis. Establishment of the refrigerator panydevelopment 2001 pletion of the property right reform; establishment of the magron pany, forming the industrial chain of microwave ovens.
Production of new projects including MDV, microwave ovens, water ditributors, dishwashers, and gas cookers. 2000 Corporatisation of the divisions; financing and holding of MBO shares by the management, and circulating stocks by key intermedium and senior staff.
1999 Establishment of the information technology pany, the logistics pany, and the electrician material pany. Midea voted as a "Famous Brand in China".
1998 Acquisition of Toshiba-Macro and entrance into the domain of air-conditioning pressors Establishment of Wuhu Chilling pany, the industrial design pany, and procurement of the pressor pany. 1997 Reform of divisions and subsidiaries.
1993 Establishment of the motor pany and the electric cooker pany. Establishment of Midea Group and internal shareholding system transformation 1985 advancement of air-conditioner manufacturing 1981 Formal registration and application of the brand "Midea".
1980 Production of electric fans and entrance into the industry of household appliances. 1968 Business establishment by Mr.
He Xiangjian in Beijiao with 5000 yuan and 23 staff. . 6. Development history of Midea Air Conditioning Group
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In 2013, Midea Group merged with Midea Electric Appliances through a share exchange, and was listed on the Shenzhen Stock Exchange as a whole on September 18, 2013. In 2012, He Xiangjian, the founder of Midea Group, resigned as chairman of Midea Group, and Fang Hongbo took over.
In 2012, it integrated some management functions of Midea Group headquarters and secondary industry groups to improve operational efficiency and deepen strategic transformation
In 2011, it acquired Carrier’s Latin American air-conditioning business and established Midea-Carrier Latin American air-conditioning joint venture, accelerating the internationalization process
In 2011, "Midea-ICBC International-CDH Investment" launched strategic investment cooperation; promoting strategic transformation
2010 sales revenue breakthrough 100 billion; Midea's headquarters building was completed and put into use; the "Twelfth Five-Year Plan" development plan was formulated
In 2009, Midea Electric publicly issued 189 million new shares, raising nearly 3 billion yuan
2008 In 2007, it took control of Little Swan to build a new platform for the strengthening and expansion of the ice washing industry
In 2007, Midea's first overseas base was completed and put into operation in Vietnam
In 2005, Jiangsu Chunhua was acquired; Midea Group; Eleventh Five-Year Plan; strategic development plan, comprehensively depicting the grand blueprint for the future development of Midea
In 2004, it signed a cooperation agreement with Toshiba Carrier, and successively acquired Royalstar and Hualing, comprehensively improving the strength of the refrigeration industry; < /p>
In 2003, it successively acquired bus companies in Yunnan and Hunan, officially entered the automobile industry, and entered into diversified development
In 2002, it comprehensively implemented strategic structural adjustment
In 2002, refrigerators The company was established
In 2001, the property rights reform was completed; the magnetron company and the transformer company were established, forming a microwave oven industry chain
In 2001, new projects MDV, microwave ovens, water dispensers, dishwashers, Gas appliances and other gas appliances were put into production one after another
In 2000, the business unit system was transformed into a company, and the management financed the purchase of legal person shares (MBO) and the mid-level and senior management backbones held tradable shares
In 1999, an information technology company was established. Logistics company, electrical materials company
In 1999, the Midea trademark was named "China's Well-known Trademark". In 1998, it acquired Toshiba Macro to enter the air-conditioning compressor field
In 1998, Wuhu Refrigeration Company and Industrial were established. Design company, acquired compressor company
In 1997, the business unit structure was transformed
In 1993, a motor company and a rice cooker company were established
In 1993, Midea Group was established and carried out Internal shareholding reform
Started manufacturing air conditioners in 1985
Officially registered the use of the "Midea" trademark in 1981
In 1980, it produced electric fans and entered the home appliance industry
In 1968, Mr. He Xiangjian led 23 people to raise 5,000 yuan to start a business in Beijiao
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