The ultimate goal of traveling across the business world is undoubtedly to launch your own company's brand and promote it to become a world-famous brand. The visual perception of a commercial brand is of course extremely important, but brand naming is the first step in creating a brand. A good name is a permanent spiritual wealth owned by a company or a product.
Now, I will tell you how to name your company's brand from the perspective of company naming. Come and take a look and learn.
Ten tips to build a well-known brand
1. Use monsters to win.
The 21st century is an era of flamboyant individuality. People no longer follow what everyone else says and go their own way. Some avant-garde clothing companies often register "cool" trademarks to win with "weirdness" and try to make a name for themselves (with name) amazing.
Like "E-mail", "Kulala", "Exception", "The Fifth Element", "Information Station", "Open Sesame", "Little Devil Fish", "U2", "Watermelon Taro", "Kid George", "Doctor Frog", "Geometry of Life". Weird enough. At first glance, it doesn’t look like a clothing brand at all. Rather than expressing clothing, it is more about expressing a “dazzling” lifestyle proposition.
Because of the pursuit of "rebound" and reversal, it is not difficult to understand that an authentic male name like "Brother" has become a women's clothing brand name; "Wooden Man" expresses the great wisdom of "Forrest Gump" .
2. Win with "earth".
"Ugly Girl", "Groom", "Ayou", "Five Colored Earth", "Good Day", "Lao San", "Old K" and "Gonggong" win with soil. The earthiness is reasonable and the earthiness is lovely.
3. Named after "name".
Some are named after famous designers, such as "Versace", "Chanel", "Issey Miyake", "Pierre Cardin", "Wang Hua", and "Mark Zhang"; some are named after those outside the clothing industry. Some names are extended by celebrities, such as "Zhu Shimao" and "Li Ning"; some are named after historical celebrities, such as "Genghis Khan", "Hoelun" (Genghis Khan's mother), "Caesar" and "Marco Polo".
4. Imitation naming.
Slightly modify the brand names of well-known foreign and domestic clothing companies for trademark registration: "Lanvin Dupont" imitates "Dupont", "Prince Pierre" imitates "Pierre Cardin"; "Rich Bird" The "Announcement Bird" is imitated; the "Emperor's Slave" is imitated by the "Valentino"; the "Yiduchuan" is imitated by the "Idu Brocade"; the "Old Man's City" is imitated by the "Old Man's Head".
5. Seek "foreignness" from foreignness.
"Metus Bonwe", "Valentino Cooper", "Roman Family", "France Shenglong", "Dalaji", all seek "foreign" from foreign countries--- Catering to the Western-admiring psychology of some consumers.
6. Name it after the place name.
"Ordos", "Temple of Heaven", "Supai", "Shunmei", "Fujian Emperor". However, if brands named after villages such as "Nanjiecun" and "Wangzuo" are sold nationally or even internationally, they will be restricted by the name when raising the brand level.
7. Name based on class and target customer segmentation.
The characteristics of this type of naming are to directly express the brand's customer segmentation and value orientation through the name, and consumers only need to "check in".
8. Know the name carefully. Names have certain meanings.
"Zhuang Ji"---a solemn life and auspicious life; "Announcement Bird"---joy and good luck; "Dharma School"---European style; "Empereurs"-- -Legacy of the Yellow Emperor; "House of Honor" (PalZiler)---Of course it is positioned as noble.
9. Name according to the characteristics of the product or industry.
"Antarctic" and "Arctic Velvet" - thermal underwear, so the more cold-resistant the name, the better.
"Strength", "Pin" card, "Xiong" - advocate the power of men. Therefore, these three brands often sponsor boxing and martial arts competitions, and their names are also strong.
"Admiration", "Easy and comfortable" - underwear pays attention to "love" and "cool".
"Holy Edelweiss", "King of Children", "King of Beasts" (leather clothing) - hope to become the "king" of the industry.
10. Named after animals and plants.
Generally, they are named after animals with many stories and outstanding appearance characteristics and plants that symbolize beauty. "Crocodile", "Woodpecker", "Kangaroo", "Squirrel", "Golden Sheep", "Septwolves", "Conch", "Deer King"; "Spring Bamboo", "Lavender", "Acacia Leaf", " Apple.