Descente is a Japanese brand and can be considered a mid-range brand.

The headquarters of Descente is Descente Co., Ltd., which is also a listed company in Japan. The company was founded in 1935 as a men's retail store called Ishimoto Shoten. It began developing ski clothing in 1954 and registered the Descente trademark in 1961.

The Descente brand was established in 1935 and is affiliated to Japan's Descente Co., Ltd. It is an internationally renowned ski clothing brand that focuses on combining advanced technology and fashion design. It is popular internationally for high-performance ice sports and has won many awards. It has become the official uniform of the ski teams of Switzerland, Canada and other countries.

The brand later applied its technology to other sports such as cycling, track and field, baseball, volleyball, basketball, etc. Over the years, it has created a rich series of professional sports, which has shined in 38 countries around the world.

DESCENTE takes functional beauty as its theme. On the basis of high functionality, high quality and exquisite design of ski clothing, it adds urban flavor to create a new outdoor clothing brand.

In 2016, ANTA Sports operated exclusively in China through a joint venture. Descente is a well-known Japanese functional sportswear brand, focusing on skiing products.