In 1971, because the goddess of victory named Nike had a pair of dancing wings, student Carolyn Davidson designed the first Swoosh logo, which was also an abstract expression of sports shoes.

In p>1978, Nike's Swoosh logo changed from a border to a solid shape, which appeared below the standard characters, making it more eye-catching. In 1985, the logo was combined in a square to form a positive and negative effect.

nowadays, the Swoosh logo is used alone as needed. NIKE hopes that its products can bring victory to athletes, so its famous SWOOSH logo (the hook) is inspired by the goddess of victory.

The Goddess of Victory is one of the three treasures of the Louvre in Paris. It is placed on a stepped platform with half a floor. I believe everyone has seen it. It is the sculpture with a broken head and left wing.

NIKE is headquartered in portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothing, shoes, sports equipment and so on. NIKE is a world-famous sports brand, which originally refers to the Greek goddess of victory in English and is translated into Nike in Chinese.

Extended information:

In p>198, a shoe factory was built in Lean, Massachusetts, which further developed the local shoe-making technology. There, workers are no longer making nike shoes independently, and every production link of shoes is taken care of by trained personnel.

the production line began to take shape. At first, nike shoes were still made to order, but in order to make workers have something to do in the off-season, the owner of the shoe shop began to make shoes without reservation. These shoes, called shoes for sale, are displayed in the windows of local shops.

In p>1958, Phil Knight, the founder of the track and field team of Oregon State University, returned home to teach in Portland after graduation.

In p>1963, phil knight, who graduated from the University of Oregon, and his mentor Bill Ballman co-founded a company called BlueRibbonSports, which specializes in sports goods.

In p>1964, Knight and his coach Ballman each invested $5 to set up a sports shoes company, named Blue Ribbon Sporting Goods Company.

in p>1972, NIKE was formally established. Its predecessor was Blue Ribbon Sports Company invested by current NIKE President phil knight and coach Bill Ballman.

in p>21, after developing air cushion technology, Nike introduced a new type of cushioning technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume is rising. In addition to sports shoes, Nike's clothing is also innovative.

For example, high-performance textiles manufactured by FIT technology can effectively help athletes to train and compete in any weather conditions. Other sporting goods made by Nike, such as watches and glasses, are the crystallization of high technology.