Tencent adapted this year's "Digong Dang Gong" and "Dang Gong Shi Ren Shang Ren" to create two trademarks. Tencent used the trademark "Digong Goose" to register. It immediately attracted the attention of the majority of netizens, and everyone was talking about this matter. However, there was a question in the middle. Many people thought that trademarks are really so important to a company? , when you look at trademarks, do you think of the meanings behind these trademarks? Regarding this issue, I will analyze it from the following points.
Why should a company have a trademark?
The company's trademark has actually been around for a long time. Many companies have their own trademarks. In fact, a trademark is not just a simple pattern for a company, but it also symbolizes the starting point and other aspects of a company. The corporate culture behind it. A trademark can allow all employees wearing this work badge to find a sense of identity at a certain time. Especially when working together, everyone can understand who they are working for.
What are the special meanings behind trademarks?
In fact, there are many trademarks with very simple meanings, and some of them may even be random things that the founders sometimes think of when inspired. However, Tencent’s trademark is very simple, a small Penguin, I believe everyone understands why they chose this pattern as their trademark. It is because Tencent started from QQ. The mascot of QQ is a penguin, so this trademark has been discontinued.
What do you think of Tencent’s application for a new trademark this time?
The new trademarks Tencent applied for this time actually have little to do with their parent company. These newly established companies are mainly used in other industries, so we can see that in the future Tencent Other industries may be involved. Rather than simply developing in the Internet and media industries. The entry of a large company like Tencent may change the development of these industries to some extent. We look forward to Tencent bringing us more convenience by then.