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The symbolic significance of Anta trademark case
The whole font marked with the letter "A" is formed by the intersection of four arcs with different radii. The overall composition is simple and generous, full of movement. The bright red of the graphic represents the vitality and enterprising spirit of Anta. The spatial sense of circular arc construction shows the infinite development prospect of Anta people's entrepreneurship, while the variant "A" abstracts a soaring image, which shows the beautiful combination of strength, speed and beauty in sports in a very simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself.

"Anta" is a square big character on the surface of the font, horizontal and vertical, stable and atmospheric, which implies the spiritual quality of Anta people's peace of mind to start a business and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises. From the brand definition, "Anta" is more reflected in the fact that Anta enterprises have accumulated a lot of funds and opened up domestic and foreign markets at a steady pace. From the combination of brand logo, "Anta" is even more refreshing and full of vitality, which shows that Anta people have built a century-old brand with a take-off attitude in the vast land of China, standing steadily, walking correctly and down-to-earth.

"Anta" is the English name of "Anta" in Chinese, which means "Mother of the Earth" in Greek. It embodies Anta's unparalleled mind and persistence in the world and mankind. Greece is the birthplace of the modern Olympic Games, so choosing "Anta" has far-reaching significance. It refers to the Olympic spirit and product sportsmanship pursued by Anta brand, covering the culture and soul of Anta and the modern sportsmanship. "Anta" brand uses the English name "ANTA", which shows that Anta brand is an international and nationalized professional sporting goods brand. At the same time, it also embodies the spirit of Anta people's continuous innovation, courage to struggle and challenge themselves, and expresses the determination of Anta enterprises to be "Anta" of the nation, "Anta" of the century and "Anta" of the world.

Anta is a good thing. I bought another pair of 1 this year!