DIKING Men's Wear [Chinese name: DI, English name: DIKING] is a men's wear brand owned by a subsidiary of Shishi Dadi Group Co., Ltd. The "DI" brand [DIKING] aims to create a brand that "makes Chinese people around the world proud." "National Brand" is the corporate vision and brand goal. It adheres to the corporate mission of "inheriting classics through fashion and letting brands glorify life". While actively exploring the essence of the broad and profound Chinese culture, it integrates Western fashion elements into its own design concept. , and is committed to promoting the perfect fit between the essence of Chinese culture and the modern fashion and creative industries, and striving to create the image of successful or eager to be more successful urban mature men and the elite style of business and political leaders.

After years of dedicated development, DIKING currently has thousands of brand stores (counters and halls) with standardized and unified images. Its sales network not only covers more than 20 domestic provinces, municipalities and In the autonomous region, the company is currently preparing to open flagship stores in several countries and Hong Kong.

The "Di" brand has won many awards, including the "Fujian Famous Trademark" and the "China Famous Trademark" recognized by the State Administration for Industry and Commerce. It is an internationally renowned brand in Fujian Province and one of the most influential media brands in China's textile and apparel brands in 2009. Grand Prize "The Most Influential Business and Leisure Brand".