One standard with multiple categories, and multiple trademarks of an enterprise are issues that we often talk about, and we recommend you to do so. However, many people may not know this concept. China does not stipulate that an enterprise can only own one trademark. Under what circumstances can an enterprise use multiple trademarks?

trademark owners use trademarks with the same rank side by side

After long-term advertising, the trademarks used side by side have been fully recognized by consumers, and can play a role in identifying trademarks together or independently.

Trade marks and service marks

It is typical that the seller of goods uses his own service marks at the same time on the goods he sells to show the source of service.

indicating the cooperative relationship

The two companies have jointly developed a certain product through technical cooperation, and at the same time, they have marked two different trademarks that the two companies enjoy the exclusive right to use trademarks. On the one hand, the trademark can still play its identification function, and on the other hand, it can highlight the quality assurance function of the trademark.

Trademarks are subordinate

The Opinions of the State Administration for Industry and Commerce on the Use of Two or More Registered Trademarks on a Commodity states that an enterprise can use two or more registered trademarks on a commodity at the same time according to actual needs.

One of the two trademarks used at the same time is a collective trademark or a certification trademark.

The nature and significance of a collective trademark or a certification trademark are different from those of a general trademark. They are used to show the membership of users or to prove the specific quality of goods and services. If the conditions are met, the trademark owner can use the collective trademark or certification trademark together with the goods or services.

proper use of trademarks

Article 59 of the Trademark Law, which came into effect on May 1, 214, stipulates the proper use of trademarks. Those who meet the provisions of this article may properly use other people's registered trademarks, and the trademark owner has no right to prohibit them, and may also use his own registered trademarks.

we suggest that enterprises should have several trademarks at the same time, mainly for better developing and operating new products. Instead of waiting until you want to make this product, you can't do anything without a trademark. If you have this idea, you should come to our trademark transfer network to buy a trademark.