The price of a product determines its mode of production. After all, people's impression of domestic products is mainly at the parity stage, and most people are willing to spend expensive prices to buy some big-name cosmetics. The packaging technology of polishing raw materials and final products is also included in the cost of cosmetics. Different pigment packaging technologies have different costs. Even if the ingredients and raw materials are similar, the final profit of the manufacturer will be greatly increased after the big-name label is posted.

It is necessary to understand the potential marketing communication cost and sales channel cost of cosmetics, which explain most of the retail price of cosmetics. From this perspective, the benefits of cosmetics are not so high. In terms of price, the cost of cosmetics is about 10% of the retail price. As for the cost of cosmetics, cosmetic raw materials only account for a small part of the manufacturing cost. The more important cost is reflected in the outer packaging of the product. The high efficiency of cosmetics is mainly due to the low production cost, which only accounts for 10% to 15% of the retail price. From this perspective, cosmetics are very profitable.

Cosmetic brands have mushroomed in recent years. However, the national supervision of cosmetics is stricter, especially for cosmetics manufacturers. As long as you can get an OEM license, you can produce cosmetics under the supervision of the state, but the conditions for getting this license are quite harsh. Guangzhou is the most concentrated place for cosmetics manufacturers in China. 70% of China's cosmetics enterprises are concentrated in Guangdong Province, while 75% of Guangdong's cosmetics enterprises are concentrated in Guangzhou. Therefore, Guangzhou Baiyun District can be said to be the most concentrated distribution center for cosmetics. In Xingfa Square, such as Meibo City, there are raw materials and packaging materials necessary for cosmetics production.

Many authoritative studies show that consumers are most concerned about the safety of cosmetics. Therefore, based on the cosmetics industry, product safety is the most fundamental and important requirement. In order to realize the safety of products and consumers' trust in brands, it is necessary for producers to choose natural and harmless raw materials and good quality means, including sanitary and labeled products. With the gradual improvement of people's living standards, consumers are increasingly pursuing natural health, and products using natural ingredients are becoming more and more popular. Therefore, after adding the big brand label, the benefits of some cosmetics are obviously improved.