Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) in accordance with the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and operation management Guidance and assistance in other aspects. The Trademark Law stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

Sales authorization means that you have full authority to sell in your region. Focus on people and grant the necessary authority to complete a certain job to subordinates. That is, the supervisor transfers the decision-making power to handle employment, money, work, negotiation, coordination, etc. to subordinates, not only granting power, but also entrusting the necessary responsibilities to complete the work. Different levels in an organization have different authorities, and authority flows between different levels, thus creating authorization issues. Delegation is one of the important tasks of managers. Effective delegation is an important management skill.

Empowerment is the process by which leaders achieve organizational goals by providing employees and subordinates with more autonomy. Authorization is the expansion and extension of the leader's wisdom and ability. It must follow objective laws and principles. The authorization process is a scientific and artistic process.