MUJI is called Muji according to Japanese pronunciation, which is MUJIRUSHIRYOUHIN(むじるしりょうひん), and the first four pronunciation letters are extracted.

muji is a Japanese grocery brand, which means good products without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concepts of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Product categories range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter the industrial categories such as housing construction, flower shops and coffee shops.

Extended information:

One of the biggest characteristics of Muji is its simplicity. Its product has removed the trademark, omitted unnecessary design, removed all unnecessary processing and color, and is as simple as the material and function itself. It is difficult for customers to find their brand marks on all Muji products except the store signs and the logos on paper bags.

In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.

In commodity development, MUJI has made strict regulations on design, raw materials and price. For example, clothing should strictly abide by the design principles of no pattern, plaid and stripe, and only use black and white, brown and blue in color. No matter how popular the popular colors were, they will never go beyond the design principles to develop goods.

For the sake of environmental protection and consumer health, MUJI stipulates that many materials should not be used, such as PVC, Teflon, Stevia rebaudiana, sorbic acid, etc. In packaging, its style is mostly transparent and translucent, and it is as simple as possible. Due to the emphasis on environmentally-friendly recycled materials and the simplification of packaging to the most basic state, MUJI has also won the support of environmentalists.

In addition, MUJI never carries out commercial advertising, as Masao Muuchi said: "We have absorbed the ideas of top designers and avant-garde concepts in product design, which has played the role of excellent advertising. The products we produce are accepted by different consumer groups, which also plays a propaganda role for us. "

some people think that muji is not so much a brand as a philosophy of life. It does not emphasize the so-called popularity, but will restore the true meaning of commodity value at a plain price, and sublimate the product to the cultural level in the seemingly absent design.

Today, the variety of Muji products has reached about 6,, and Forbes, an internationally renowned financial magazine, once rated it as the best medium-sized enterprise in the world.

Baidu encyclopedia -muji

Baidu encyclopedia-muji