1, don't make the decoration redundant.
When designing posters, I will think of some materials to decorate the posters, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience.
A very good example is that when you have only one word on a piece of white paper, people will recognize it very clearly, but they may not know what you mean. When you add some other related words beside it, people will understand it better. But with the increasing number of words, it is difficult for people to understand the central meaning of the whole paper at once. The above is a kind of discretion, which needs to be grasped well.
2. Don't write a running account.
When we are learning to write a composition, we often write some running books. The content of the article is straightforward, without center and focus. When doing poster design, we also made this mistake, putting everything on, without combination, grouping and emphasis. I think I have everything, but I don't have everything. We should put the core things in the most obvious or fascinating place.
3. Don't get emotional.
Emotion is a very special thing. When two people have the same idea, they can have good communication skills. On the contrary, emotional appeal is a very dangerous thing when even individuals have different minds. Will make the center of the poster deviate from the target.
A deeply emotional text, an affectionate picture scroll, perhaps this is the most touching poster in the world. However, after people are moved, I don't know what else you want to convey except moving and shocking people. The product is gone, and the message of the poster is not conveyed. As a result, the poster design failed In contrast, it is much safer to be rational, to put facts and reason, than to appeal to sensibility.
4. Stop playing.
Poster design often attracts people with the help of graphic games, word games and beautiful patterns. There is nothing wrong with these things. I'm afraid you make them too difficult to read, although making them difficult to understand can deepen the memory of the audience. But if it is too difficult and the audience doesn't think at all, the poster will be erased from the memory. Will have the opposite effect.
The above four items actually forget that the original purpose of posters is to convey information.