The types of Kuaishou stores are mainly divided into flagship stores, specialty stores and collection stores. The first two have relatively many requirements. If the funds are not sufficient in all aspects, you can apply for the collection store. Detailed requirements are as follows:

1. Flagship store, an exclusive authorization document for a merchant to open a brand flagship store in a Kuaishou store under its own brand or issued by the right holder (the authorization document should clearly indicate the exclusivity and inability to revocation), enter the stores opened by Kuaishou stores.

Flagship stores can have the following situations: operating a brand flagship store with its own brand products (private brand means that the trademark rights belong to the merchant) or opening a Kuaishou store issued by the rights holder. A brand flagship store with an exclusive authorization document for the brand flagship store (the authorization document should clearly indicate exclusivity and irrevocability);

A brand that operates multiple private label products and each brand is owned by the same actual controller Flagship store (sub-brands of private brands can be placed in the flagship store, and the trademark owners of the main and sub-brands should be the same actual controller); flagship stores opened by the trademark owners of store-type brands (service trademarks);

The store opening entity must be the brand (trademark) right holder or an authorized enterprise holding an exclusive authorization document issued by the right holder to open a Kuaishou flagship store.

2. Specialty stores, stores opened by merchants in Kuaishou stores with non-private brand authorization documents.

Store type: Operating one or more authorized brand products (the trademark rights holders of multiple authorized brands should be the same actual controller) but has not obtained exclusive authorization from the brand (trademark) rights holder to enter a Kuaishou store Merchant stores;

The authorization document issued by the brand (trademark) right holder should not have geographical restrictions.

3. Collection store, a store that operates two or more non-own or private brand products in a Kuaishou store. There can be several situations: a collection store that operates two or more non-private brand products in a Kuaishou store; a collection store that operates both non-private brand products and own-brand products in a Kuaishou store; a collection store that operates unbranded products A collection of Kuaishou stores.

Extended information:

Kuaishou is a product of Beijing Kuaishou Technology Co., Ltd. The predecessor of Kuaishou, called "GIF Kuaishou", was born in March 2011. It was originally a mobile application used to create and share GIF images. In November 2012, Kuaishou transformed from a pure tool application into a short video community, a platform for users to record and share their production and life. Later, with the popularity of smartphones and tablets and the decline in mobile data costs, Kuaishou ushered in the market after 2015.

In November 2019, Kuaishou Short Video and the Spring Festival Gala officially signed the "Brand Power Project" to strengthen the country's brand service project. Kuaishou became the exclusive interactive partner of China Central Radio and Television Station's 2020 "Spring Festival Gala" and launched the Spring Festival Gala red envelope interaction.

On February 5, 2021, Kuaishou was officially listed on Hong Kong Exchanges and Clearing Co., Ltd., with an initial public offering financing scale of US$5.4 billion. On March 23, Kuaishou released its fourth quarter and full-year financial report for 2020. Kuaishou’s full-year revenue in 2020 was 58.78 billion yuan, compared with market expectations of 59.398 billion yuan.