Trademark licensing and brand licensing are of course different. Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) as stipulated in the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and business management Guidance and assistance in other aspects. Legal basis: Article 43 of the Trademark Law of the People's Republic of China: A trademark registrant may license others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.