1. Applicant: The "Trademark Law" stipulates that anyone who engages in commodity production or business activities and provides services within the territory of the People's Republic of China must obtain a license after approval by the industrial and commercial administration department or the relevant superior. Enterprises, institutions, social groups, individual industrial and commercial households, and individual partnerships approved by the department that need to obtain the exclusive right to use trademarks for the goods they produce, manufacture, process, select, or distribute and the services they provide may apply to the File an application with the Trademark Office.

Tips: It is not difficult to see from the regulations that the subject of trademark registration cannot be an individual without any entity, and the entity must come first.

2. Trademark requirements: The trademark applied for registration must have legal elements, that is, it must be text, graphics or a combination thereof, otherwise it cannot be used as a trademark.

Tips: Among the eight components of a trademark (text, graphics, letters, numbers, three-dimensional logos, color combinations, sounds and combinations of the above elements), sounds can also be registered as trademarks, but in the current market Not seen very often.

3. Distinctive features: The words, graphics or combinations used in the trademark should have distinctive features and be easy to identify. Among them, distinctiveness means that it should have its obvious characteristics. The so-called distinctive characteristics refer to characteristics that are sufficient to enable the relevant public to distinguish the source of goods or services. A trademark has distinctive features, which means it cannot be the same as or similar to other people’s trademarks. The trademark applied for registration is required to have distinctive features, and the purpose is to facilitate the relevant public to identify the source of the goods or services, and on this basis make a decision on whether to purchase the goods or consume the services. To determine the distinctive features of a trademark, factors such as the sign itself that constitutes the trademark, the goods designated for use of the trademark, the cognitive habits of the relevant public of the goods designated for use of the trademark, and the actual use conditions of the industry to which the goods designated for use of the trademark belong shall be comprehensively considered.

Tips: Trademarks that have been registered by others cannot be similar or identical, but what if two companies apply for the same or similar trademark together? The regulations are as follows - preliminary review and announcement of the application The earlier trademark will be rejected at a later stage. Therefore, the registration time is very important. If necessary, you must register as soon as possible to avoid being preempted by others.

4. Symbols prohibited from use as trademarks: The trademark applied for registration shall not use words or graphics prohibited by law.

Tips: For example, red crosses, or elements with the name of the Chinese country, national flag, national emblem, etc. are prohibited.

5. Required materials:

(1) The trademark application documents must be complete, including the trademark registration application form that must be stamped with the applicant’s seal. If an agent is entrusted, a trademark agency entrustment must be provided. A copy of the applicant's business license or a business license stamped by the local industrial and commercial administration department, a letter of introduction from the applicant, and a copy of the handler's ID card are also required for direct application. .

(2) Application documents must be filled out in a standardized manner. If changes are required, a stamp or signature must be added;

(3) The trademark image must be clear and easy to paste;

(4) When applying for trademark registration for medicines, cigarettes or newspapers and magazines, provide supporting documents from relevant departments; The authorization letter must be notarized by a notary public;

(6) When applying for collective trademarks and certification trademarks, it is also necessary to provide trademark use management rules that prove the applicant's subject qualifications.

Tips: To put it simply - trademark registration application, trademark agency power of attorney (if you apply for it yourself, you don’t need it), a copy of your business license, a copy of your ID card, and a trademark drawing. Six servings.