Things to note when naming your child. When it comes to naming, some people may curl their lips and say, "Why don't we just give it a name? Can't we just look through the dictionary and find two words that match it?" In fact, naming doesn't have to do with it. It's not an easy task, and you still need to have a certain amount of knowledge to choose a good name. Next, we will talk to you about four "notes" on naming.

1. Easy to recognize, easy to write, and has a profound meaning

Your name is called by others, so you have to consider whether others recognize it. Some people's names are so difficult to recognize that even school teachers have to look them up in a dictionary. I remember a friend named Zhang Li. When we first met, he told me that the word "Li" sounds like "pear", but the next day I forgot what the word meant. Nowadays, some people think that the more profound the name for a child, the better, and the more rare the word, the more profound it is. In fact, this is not the case. Uncommon words may not have profound meanings, and the biggest disadvantage of rare words is that they are difficult to recognize, and sometimes they are not easy to recognize. Write.

Some people look through the "Kangxi Dictionary" when naming their children and choose characters that are difficult to recognize in order to pursue the profound meaning of the name, but they do not think about the problems of easy recognition and easy writing. If the name is too uncommon, it will cause a lot of trouble. First of all, others will not recognize it. If you pronounce it wrongly, you may make a joke. And if a child's name has too many strokes, it will be difficult for the child to write the name. When naming a child, you should use standardized words and not make-up words. In the past, some people used make-up words to name their names. In the era of printed matter, the impact was not big. But now is the computer age. There are no self-made words in the computer, which will bring inconveniences. Less hassle. It will be a lot of trouble to apply for a notarization, passport, ID card, etc.

The name must have a certain connotation. This is the tradition of Chinese naming. If you want your child to become a musician, you might as well call him Yunsheng, which means that he was conceived in the sound of music. If you want your child to grow up to be a navy, you can call him Long Hai, hoping that he will gallop on the sea like a dragon.

When naming girls, the most common ones are names with beauty as the connotation. Nowadays, there are many girls who have become famous and started a family by relying on their talents. Therefore, we should put girls on an equal footing with boys and open up new ideas when choosing names.

2. Pay attention to the choice of pronunciation

In addition to being easy to recognize, the name must also conform to the pronunciation rules of Chinese characters, that is, it must be read catchy and not sound like a tongue twister. Generally speaking, for a two-character name, if the first character is in rising or falling tone, the following character should be in flat tone.

Three-character names have higher pronunciation requirements. If the four tones are not arranged well, it will not be read smoothly. For example, if all three characters are in the upper tone, like Shen Haigeng, it will be awkward to read, as if you can't read it in one breath. It is also not good to use the negative tone of all three characters, such as Song Zhaosheng, which sounds bad when pronounced as true feelings. It is better to call Song Zhaonian because Nian has a flat tone.

(1) Avoid the same initials and rhymes as the surname and the initials

For example: "wang" is spelled from "W" (W) and ANG (ang). The name should not be "wang wen wei" (wang wen wei). The three letters are the same, which makes it difficult to pronounce. The "Bao Bo Gang" also made the same mistake. If you exchange one word between the two names and change them to "Wang Bowei" and "Bao Wenbang" or "Wang Wenwei" and "Bao Bowei", it will be much more pleasant. Try to avoid the same initial consonants of two adjacent words, and the pronunciation will be better. Just catchy. Similarly, we should pay attention to this issue when it comes to rhymes.

(2) Avoid the pronunciation of names and indecent words and sentences

For example: Li Si, Han Yuan, Shi Shi, Du Zida and other names are very elegant in terms of meaning, but they are easy to be confused in spoken language. It is read as "you die", "crying for an unjust death", "big belly", etc.

(3) Avoid the same tone and oblique tones in names

Modern Chinese does not talk about oblique and oblique tones, but talks about the four tones. The so-called four tones refer to level, up, go, and enter. For example: Liu Jingxuan's three characters are all in the upper tones, which makes the pronunciation very convoluted and not as good as Liu Jingguan's. Zhang Shuxiang's voice is plain, but not as good as Liu Jingguan's. Zhang Shuxiang's voice is plain, but not as good as Zhang Shuxiang's. Ji Zhongxian's voice is not as good as Ji Zhongxian's.

3. Choice of word meanings

Some people choose names for their children without paying attention to the meaning, which is understandable; however, sometimes due to lack of attention, the meaning of the name is inappropriate. For example, there is a man whose surname is Duan, and his lover’s surname is Xin, so he names his child Duan Xin. It is easy for people to misunderstand that a section of salary means a cut off of salary or firewood.

This is not good. Salaries and firewood are absolutely unacceptable.

For another example, I had a childhood friend named Yin Jian. We would say that he was sinister and treacherous. His name is prone to have different meanings with the same pronunciation and different characters.

A policeman told me a joke, saying that an old lady came to the police station to register her newborn grandson. The old lady said that her grandson’s name was Yang Wei, which sounds the same as impotence.

Not only... >>

What are the most taboo things when naming? 1. Do not choose polyphonic words when naming. The little girl Dong Qian (pronounced "Qian") was unhappy as soon as she entered school. During the first roll call, the teacher called her Dong "Xi". From then on, her friends gave her nicknames and no longer called her by her correct name. This is all caused by polyphonic characters.

Experts point out that polyphonic characters make people confused when pronouncing them and should be avoided when naming.

2. Do not use uncommon words in your name. Modern scholar Zhang Binglin named his daughter with four characters for "work" arranged in a square, which is the ancient character for "zhan". Because the wording was too biased, it stumped many people, including my daughter’s teacher, and made her very embarrassed. There are many examples of people today encountering trouble when registering their household registration, applying for certificates, bank deposits, post office remittances, purchasing insurance, purchasing civil aviation tickets, and handling other businesses because computers cannot enter their names with uncommon characters. Experts say that names may seem like personal matters, but they have strong social implications. Misusing names

Using uncommon and irregular words will not only cause a lot of unnecessary trouble, but also affect communication.

3. It is not easy to give a double name. There are three "Wang Wei" in one class in the kindergarten, so that teachers and children have to distinguish them by big, small, fat and thin. Among the presenters of CCTV, there are two "Yangliu", a man and a woman. "Zhang Ying" is a good name, but in the late 1980s, there were more than 4,000 "Zhang Ying" names in Beijing alone. Duplicate names can cause some trouble or even harm, but double names can greatly reduce the rate of duplicate names. According to a sample survey conducted by the State Language Commission on the third national census data in 1989, the rate of duplicate names for single names was 67.7%, and the rate of duplicate names for double names was 32.4%. Therefore, experts suggest that it is best not to create a single name

.

4. Try to avoid common names. If a person is called "Jingsheng", he was probably born in Beijing; if he is called "Shanghaisheng", he was probably born in Shanghai. According to a sample survey conducted by the State Language Commission on the third national census data, among 570,000 people, there were 630 people named "Jianguo" and 610 people named "Jianjun". There are 1,084 people named "Guilan" and 1,336 people named "Guiying". Experts suggest that naming patterns should not be too similar, and highly used names should be avoided as much as possible. At present, in some places, when parents apply for a newborn's household registration, they can first check whether there are duplicate names through a computer. This practice is worth promoting.

5. The names should not have the same tone. "Zhang Xiangjiang", "Feng Qinglan", "Yuan Yunyu", these three-character names with the same tone, do they sound a bit bland when read? Do "Shen Hanzhang" and "Sun Hanqing" sound ups and downs in reading? Expert research found that three-character names with the same tone accounted for only 5.2% of the samples taken, which shows that people follow the rules of tone changes intentionally or unintentionally when choosing names. Experts also suggest that it is best to have a flat tone at the end of your name, because characters with upper tones are less loud.

6. Pay attention to the choice of phonology. If several words with the same initial consonant and the same pronunciation position are placed together, it will be difficult to read; if the final consonants are also the same, it will be even more difficult to pronounce. "Nannilan", "Li Nili", "Sun Cunchun", "Kekehe", do they sound like tongue twisters? Experts remind that it is best not to use all n and l when naming. Z, c, s and zh, ch, sh are the initial consonants with the same pronunciation position. If you want your name to be loud and catchy, the finals of the words you choose are crucial. Experts say that names with nasal finals sound loud when pronounced, especially words with post-nasal finals such as "ang", "liang", "guang", "peng" and "dong"; , the rhyme belly is the main vowel with a large opening, such as "da", "shuai", "yao", and "bao", which have a higher loudness.

7. The font structure has changed. The name is not only often read, but also often written. Experts suggest that the word structure used in the name should not be too simple.

1.

Names such as "Guoyuanyuan", "Lin Yanghua" and "Lv Changyan" are a bit monotonous to write, lack the beauty of change, and may also affect people's recognition of signatures.

8. Avoid homophonic meanings. If the homophony is used skillfully when naming, it will make people feel subtle and unconventional. However, namemakers sometimes only pay attention to the meaning of the chosen word itself, but ignore that words or phrases that sound homophonic to the name may be derogatory. Experts pointed out that names with poor homophonic pronunciations such as "Fan Wan" (rice bowl), "Hou Yan" (laryngitis), and "Hu Lijing" (vixen), as well as names such as "Hot Spring" and "Shenyang" that can easily cause ambiguity in the text, should be avoided when naming.

9. Men’s and women’s names should be different. A man is often treated as a female guest when he is on a business trip. What makes him so embarrassed is that he has a very female... >>

What are the taboo words when naming a child? In order to realize this life trajectory of their children, parents spend all their energy on their children and try their best to give them the best things in the world. So I didn’t even dare to be careless about the names of my children. Even before they were born, I started reading books, looking up information on the Internet, and asking professional teachers in order to choose a good name for them that would really bring good luck. So, when it comes to naming your child, what are the six things you don’t want to do? The teacher shares his experience with everyone!

1. Don’t give a name before birth

The name can play a role in promoting good luck and harmonizing the user. The most fundamental thing is that the name can play an acquired role in the user’s horoscope. Make up for the role of matching. The so-called horoscope must have a specific date of birth before it can be listed in detail. When the newborn is not born, all birth times are just people's predictions and predictions in advance. This time is different from the actual birth of the child. There are basically deviations in the time. As the saying goes, a slight deviation can make a huge difference. If the time is wrong, there will be deviations in the child's destiny. If the name is chosen before the child is born, it is very likely that the chosen name will not have any beneficial effect on the child, and the name will only exist as a simple name.

2. Don’t choose your name based on online test scores

There are many online name testing and scoring software, but these name testing and scoring software are largely just for entertainment purposes. To truly analyze the specific good and bad effects of a name on the user requires the brainpower and professional knowledge of a name teacher. Therefore, the so-called name score on the Internet is only a numerical value for reference. Even if it reaches 100 points, if the name does not fit well with the user's destiny, 100 points will become a failure or even 0 points. Therefore, whether a name can really play a positive role in a child's fate cannot be proven by a few numbers. It must be the most consistent with the child's horoscope.

3. Don’t use too uncommon words

There are only a few commonly used words in China, and common surnames also have a high repetition rate, and parents all want their children to To be able to be unique and different from others, we do not use commonly used words when naming, and only use rare words that few people use. The name composed of rare characters does make the child "alone", but it is lonely alone. Imagine a child in class whose name is too rare. The teacher doesn’t recognize it and is not sure about it. He doesn’t dare to pronounce it casually to avoid losing the teacher’s authority. Therefore, it is difficult for a child with a name that is too rare to be called by the teacher to answer questions. Over time, it is easy to discourage children from raising their hands, which is not conducive to character development. In a group, if the child's name is too uncommon, the friends are reluctant to call it, or they like to give it a nickname. Over time, it will not be conducive to the child's interactions with others. It can be seen that names with uncommon characters will actually have a certain impact on the growth of children.

4. Don’t use compound names or rarely use compound names

compound names are friendly and nice to use. It is okay to use them when you are young. However, as your children grow up, compound names will become more and more difficult to use. It shows squeamishness. Girls who use compound names often give people a sense of prostitution and are unfavorable to marriage; boys who use compound names often give people a sense of being unmasculine and unenterprising.

Regardless of whether it is a boy or a girl, it is feasible to use a mixed-character name as a nickname. However, in order to be more conducive to the child's future growth and development, it is best not to use a formal name with repeated characters

5. Do not use The names of famous ancestors

Using the names of ancestors as a name will be regarded as disrespectful to the ancestors. In addition, it will disrupt the order of generation and make people unable to distinguish their identities. If the names of celebrities, great men, and sages are mechanically copied, it will not only fail to reflect personal characteristics, but will also be regarded as disrespectful to them, such as Li Dazhao, Guan Yunchang, etc. Some literary figures are not suitable as names, such as "Meng Jiangnu", "Sun Wukong", etc.

6. Do not use polyphonic and complicated characters

The phonetic characters will have multiple pronunciations, which can easily lead to misunderstandings, such as "Chao", "Chang", "Qian", " It is best not to name polyphonic words such as "行" to avoid mispronunciation. If you want to select polyphonic characters, it is best to indicate the pronunciation by concatenating them into meanings. For example: Cui Letian, Meng Lezhang. The former uses "天" to indicate that "乐" should be read as lè, and the latter uses "Zhang" to indicate that "乐" should be read as yuè. In addition, "complex" characters refer to characters with many strokes and complex structures. Such characters are not only troublesome to write and unsightly, but too many complex characters in the name will make people feel depressed.

Teacher suggestions for baby naming

Friendly reminder to friends: Please provide the following information for free naming

1. Baby’s surname:

2 , Baby Gender:

3. Date of Birth in Gregorian Calendar (i.e. New Calendar): Year, Month, Day...>>

What should you pay attention to when naming? 10 Taboos in Naming :

Naming is very rigorous and does not depend on high scores in online tests. Nowadays, there are many naming websites and many naming shops, but many naming masters are also fishing in troubled waters and using Internet software to paste and fool customers. . Today I will briefly talk about the following four key points:

1: A girl’s name must not contain any characters that are detrimental to marriage: (difficulty finding a husband, family discord, husband and wife fighting, divorce, etc.) In severe cases, one of the spouses dies early), there are strokes of being single and widowed, and the future is many, such as divorce, widowhood, and multiple marriages.

2: Boys and girls must not have short-lived strokes (such as personality, ground grid, external grid, general grid, 9 and 19 strokes). Those with short-lived meanings usually tend to be early years. Those who die young are more likely to be under the age of 60.

3: A name is a kind of aura, with five patterns and five elements. All auspicious names make everyone's future more stable, peaceful and smooth. But a name with an ominous character can bring many twists and turns and disasters in life.

4: You must correctly find out which of the five elements has the greatest effect on you, and you cannot mix the five elements.

Naming taboos If the name is incorrect, the words will not go smoothly. When a baby is born, what parents care most about is giving their child a good name. In order to choose a good name for their children, many people rack their brains, read "Cihai", read Tang poems, ask friends, and some even pay people to choose a name, but the name they choose is not ideal. Naming seems easy, but it is actually quite difficult. A simple combination of two or three words contains many skills and methods. To make a name smooth, simple, profound, and unforgettable, we must pay attention to the three principles of shape, sound, and meaning when naming. This is easier said than done. The reason is that there are many taboos when it comes to naming. This requires new parents to be careful at all times to nip problems in the bud. Now, these common taboos in naming are summarized as follows: 1. Taboo on the names of ancestors and sages 2. Taboo on cold characters 3. Taboo on monotonous repetition of name fonts 4. Taboo on polyphonic characters 5. Taboo on reading "tongue-twisting" characters 6. Taboo on reading names Indecent homophones 7. Taboo for words that are too fashionable 8. Taboo for words that are too complimentary 9. Taboo for simple names with common surnames 10. Taboo for other places 11. The score given by the name evaluation software, a high score only means that the name is not illegal Unfavorable mathematics does not mean that this name is suitable for you, nor does it mean that it is a good name that you can use. 12. Make up for the lack of hits.

Are there any taboos in naming? Yes, there are quite a few. A name lasts a lifetime. If you don’t pay attention to those taboos, your child’s future development may be affected.

What are the things to pay attention to when naming a company? Nowadays, the country’s requirements for starting a company are getting lower and lower. In the past, there were restrictions on the amount and other aspects, but now they have been adjusted and simplified accordingly. If you want to set up a company, you have hope. However, to create a successful company, you need to To create your own brand, you must first create your own resounding name. The name of a company is like a flag, which represents the company's image among the public. This is the first step towards success for a company. So how do you give a nice company name to your soon-to-be-established company, and what are the precautions for a company or enterprise? Here, Foshan Tiandaoyuan will talk about the precautions for naming a company or enterprise for your reference.

Things to note when naming a company: 1. It should be easy to pronounce and easy to remember. Experts have found that it is best to name a company with a flat tone at the end, because the upper tone is less loud. , pay attention to the choice of pronunciation.

Things to note when naming a company 2. Avoid using partial characters! A good name should be concise, and a good name should avoid difficult and uncommon words.

Things to note when naming a company 3. It should have different characteristics and should not be similar to the names of other companies, otherwise it will Causing confusion to everyone.

Things to note when naming a company 4. The meaning of the word must be beautiful and consistent with the company’s image. An excellent company name or product name will make you even more powerful

Things to note when naming a company Matter 5. It should be easy for foreigners to pronounce and express in English

Things to note when naming a company 6. The name of the company and the industry image of what it does should not make people feel contradictory, and it is in line with the brand communication. , to facilitate consumer identification, facilitate promotion and communication, and build the core competitiveness of the brand.

Things to note when naming a company 7. Let others know in one second and let people know what industry the company is engaged in.

Things to note when naming a company 8. Naming a company It needs to have connotations and issues to pay attention to. The name is your most commonly used business card and advertisement!

Things to note when naming a company 9. You can choose your favorite god through numerology according to the numerology of the corporate legal person or the largest shareholder, and then name the company according to your favorite word.

A good name for a company must be: easy to read and pronounce; a good name should be concise, a good name should avoid difficult and uncommon words, a good name should not use words that are easily confused, a good name should be clear and true to its name, A good name should be distinctive, fully functional, and personalized in style. Modern people pursue individuality and distinctiveness. Company names and product names need to be more personalized. It is like an advertisement. Over time, it can be deeply rooted in people's hearts, just like Coca-Cola, you can even think of its taste when you close your eyes.

What should you pay attention to when choosing a name? 1. Try not to use common words used by most people to avoid duplication of names;

2. Try not to use new words that are easily mispronounced by most people to avoid being difficult to recognize;

3. Try not to use characters with a lot of strokes and irregular glyphs to avoid difficulty in writing;

4. Try to use pleasant and complimentary pronunciations instead of unpleasant derogatory pronunciations;

< p> 5. Use multiple tones as much as possible, that is, avoid the same tone for the three characters, and make them sound loud and fluctuating when pronounced;

6. Work more on the parents’ surnames, or break down the glyphs, or Use the pronunciation of the word, but be careful with the overlapping pronunciation.

Boy Rongxuan (Xuan: extraordinary bearing)

Haoyu (mind is like the universe, vast and infinite)

Jin Pengjin: Jinye, original meaning, progress Peng: a metaphor for a bright future

Jinyu (from the idiom holding Jin Huaiyu, a metaphor for possessing good moral character)

Haotian is smart, shows Peng, laughs, is stupid, has strong ambition, shows off the wisdom of the cedar tree, thinks of the source Yuan Simiao

Xiaoxiao Tianyu Haoran Wenxuan Luyang Zhenjia Leju Xiaobo Wenbo Haoyan

Liguo Jinxin Jincheng Jiaxi Pengfeizi silently Siyuan Haoxuan Yutangcong Jian

Junchi (from the idiom: Juncaixingchi)

Yuze (favors as abundant as rain)

Yelei (honest and aboveboard)

National hero (Chinese people are proud of it)

Weiqi (great, magical)

Wenbo (literary and erudite)

God bless ( A child who is born with the blessing of God)

Wen Hao (the word Hao means: boundless)

Xiu Jie (Xiu: describes a tall and slender figure)

Li Xin (Li: Liming Xin: bright appearance)

Voyage (a good man, let him go on a voyage)

Xu Yao (Xu: Rising Sun Yao: Ancient times Wise monarch, later generally refers to saint)

Yingjie (handsome and outstanding)

Shengjie (Sheng: lofty, Jie: outstanding)

Jiayi (Jia: beautiful ;Yi: beautiful)

Yucheng (illuminating the city)

Yixuan (Yi: beautiful; Xuan: magnificent)

Yewei (Ye: brilliance)

Yuan Bo (Bo: learned)

Peng Tao (Peng: a metaphor for majestic momentum)

Yan Bin (Yan: burning Bin: describing elegance)

Hexuan (Crane: Xianyunye Hexuan: Extraordinary bearing)

Weize (Wei: Great Ze: a wide area of ??water source)

Jun Hao (Jun: Jun Zihao : sky, firmament)

Yitong (yi: brilliance, Tong: red)

Hongxuan (Hong: Dayexuan: bright)

Bo Tao ( Bo: learned)

Yuan Jie (Jie: outstanding)

Li Xin (Xin: bright look)

Ye Lin (Ye: bright)

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Jinpeng (Jin: Jinye, original meaning, Shangjinpeng: a metaphor for a bright future)

Yehua (Ye: brilliance)

Yuqi (Yu: shine Qi : auspicious)

Zhichen (Zhi: Wisdom Chen: the name of the ancient king)

Zhenghao (Hao: heroic)

Haoran (Hao: Cangtian , sky)

Mingjie (wise, outstanding)

Li Cheng (sincerity: honesty)

Li Xuan (Xuan: extraordinary bearing)

Lihui (Hui: brilliant)

Junxi (Jun: tall and mighty; Xi: bright future)

Jiayi (Jia: beautiful; Yi: beautiful)

Yucheng (illuminating the city)

Yixuan (Yixuan: beautiful; Xuan: magnificent)

Yehuaye: brilliance

Yu Qi Yu: shining Qi: auspicious

Zhi Chen Zhi: Wisdom Chen: the name of the ancient king

Zheng Haohao: heroic

Haoran Hao: the sky , Sky

Yuze (favor)

Kairui (model: model; Rui: auspiciousness)

Jianhui (building brilliant achievements)

Jin Peng (Jin: Advance, original meaning, Shangjinpeng: a metaphor for a bright future)

Tianlei (Lei: accumulation of stones)

Shaohui (Shao: inheritance of brilliance) :

Brilliance)

Haonan (Hao: vast)

Zeyang (broad ocean)

Xinlei (Xin: wealth)

Pengxuan (xuan: bright, pronounced xuān)

Bowen (literary and military strategy, broad and profound)

Haoqiang (Hao: sky, firmament)

Yue Ze (across the vast water source)

Xu Yao (Xu: Xuri Yao: a legendary wise emperor in ancient times, later generally referred to as a saint)

Wei Chen (Chen: ancient king

Zhi Ze (Ze: water source in a wide area)

Bo Chao (Bo: Bo Da Chao: transcendence)

Jun Hao (Jun: gentleman Hao: vast)

Ziqian (Qian: lift high, fly up)

Pengtao (Peng: metaphor for majestic momentum)

Yanbin (Yan: burn Bin: describing elegance)

Hexuan (Crane: Xianyunye Hexuan: extraordinary bearing)

Weize (Wei: Great Ze: a wide area of ??water source)

Yue Bin (Bin: describing elegance)

Elegance...>>

What are the taboos in naming a company? For a company store, an unlucky name means It will lose a lot of business. Therefore, in the naming process, it is generally taboo to use taboo words in naming. The name of a company should give people a sense of auspiciousness and arouse people's association with beauty. For example, the name of Coca-Cola Company not only sounds loud and catchy, but also gives people a pleasant feeling. Therefore, when Coca-Cola enters the Chinese market, It quickly occupied the beverage market. Another example is Goldlion Company, whose English name is GOLDLION. The Chinese word for GOLD is translated as gold, and the pronunciation of LION is translated as Li Lai. This makes the name Goldlion not only catchy but also makes people feel auspicious and happy. ―The money dividends come in a steady stream, so they are particularly favored by people and have been selling well for a long time. On the contrary, if the company's store name is not obtained well, the products may be unsalable. For example, a company named "Bishu" because the word "Bishu" reminds people of "must lose". As a result, when it entered the Hong Kong market, Hong Kong people who like to play mahjong and are very superstitious were not interested in this brand name. It's so annoying that no one cares about this product. A car produced by General Motors of the United States is named "NOVA". "noca" means neo star in English. The name is indeed beautiful, but no one cares about it in Latin American countries. This is not because the product price is high or the product quality is not good. In fact, as a world-famous automobile manufacturer, General Motors enjoys a high reputation in Latin America. The problem lies in the brand name "NOVA". Although NOVA has a good meaning in English, in Spain, because this word is unlucky, few people buy it. Coincidentally, the American AIDS company was famous throughout the country for providing timely first aid services to residents, and the company's business was booming. However, since the 1980s, people have shunned the AIDS ambulances that they loved so much in the past, and no one is willing to ride the company's ambulances anymore. The reason also lies in the name. Since the 1980s, AIDS (AIDS) has become popular in Spanish-speaking countries. AIDS happens to have the same name as the company’s emergency vehicle. If you get on this kind of vehicle, people will be infected with AIDS. This is a trend towards Death, so how can people not avoid it? Therefore, when companies name product brands, they must carefully study the semantics, pronunciation, and differences between countries. At the same time, they must carefully study the changes in the social environment, and avoid brand names containing Unlucky meaning. 2. Avoid names with ominous pronunciations. It is a big taboo to name a character with an ominous pronunciation. Unlucky pronunciations, including names with polyphonic characters, homophones, and abbreviations with unclear meanings, will affect the accurate dissemination of product information, bring great inconvenience to people’s understanding, and ultimately affect the sales of the product. If the name is polyphonic, it is easier for people to feel confused when the name has two or more pronunciations. For example, in Lehai Restaurant, the word "乐" has two pronunciations, one is "le" and the other is "yue", which makes people confused as to which pronunciation is better.

For example, the following characters all have two readings, such as Xing (xing, hang), Sheng (sheng, xing), Meng (meng, meng), Chong (chong, zhong), Qian (qian, xi), Chao (chao, zhao) etc. Of course, we are not saying that polyphonic characters must not be used in naming, but at least we must ensure that others can determine its pronunciation and avoid mispronunciation. For another example, homophonic words often mislead people’s understanding of trademark names and produce adverse consequences. For example, there is a "Biller" advertising company, whose legal representative is Mr. Ma. Since the date of registration, it has not done any business in five years. Since the "horse" is tightly "strangled", it is naturally difficult to use its hands and feet. "Heng Cuisi" Co., Ltd. in a certain place specially chose these three words that they think have great meanings when establishing the company: "Heng means Tongda", which means smooth, as if everything goes well; "Cui means jade, which means treasure." , also called green, emerald green, with the meaning of development; "Si" means thought, thinking, which means having brains and wisdom. The combination of the three words should be perfect, but the company has not developed much since the establishment of the company, and it is even on the verge of death every year? However, as long as we analyze it carefully, we will find: Hentai Si, look at the original word, Every word is very good, but if combined together, it becomes another situation: "heng" and "hum" have the same pronunciation, which is a painful sound, "cui" has the same pronunciation as "瘁", and "瘁" is excessive The meaning of labor is like working hard... >>