To create a brand, it is important to apply for registration of a trademark. A legal person applying for a trademark needs to provide the following materials:

1. A copy of the business license (the blank space must be stamped with a clear official seal);

2. The trademark drawing (including text and drawings) or graphics, etc.);

3. Inform the product or service to be registered.

Extended information: Trademark registration is the prerequisite and condition for a trademark user to obtain the exclusive right to use a trademark. Only trademarks that have been approved and registered are protected by law. The principles of trademark registration are the basic criteria for determining the exclusive right to use trademarks. The choice of different registration principles is the result of the legislators of various countries weighing the relationship between legal certainty and legal fairness in this issue.

The preliminary review announcement of a trademark (3 months) means that if the trademark registration application is reviewed and meets the relevant provisions of the Trademark Law, it will be allowed to register the trademark. And be announced in the "Trademark Announcement". If no one raises objections to a trademark subject to preliminary examination within three months from the date of publication of the preliminary examination announcement, the trademark will be registered and a registration announcement will be published at the same time. If no one raises an objection within three months or if the objection raised is found to be untenable, the trademark will be registered and take effect, and a registration certificate will be issued.

Four steps:

Trademark inquiry (one day) - Trademark formal examination (about 1 month) - Trademark substantive examination (12-48 months) - Trademark announcement (3 months)—to receive the registration certificate (2 months).

Brand refers to consumers’ awareness of a certain type of product and product series. The essence of a brand is that the brand owner's products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors. The values ??include: functional benefits and emotional benefits.

In a broad sense, "brand" is an intangible asset with economic value. It uses abstract, unique, and identifiable mental concepts to express its differences, and thus occupies a certain position in people's consciousness. . Brand building is long-term. In the narrow sense, "brand" is a kind of "standard" or "rule" that has both internal and external aspects. It makes it unique, valuable, and long-term by standardizing and regularizing the four aspects of concept, behavior, vision, and hearing. A general term for a recognition system of sex and cognition. We also call this system CIS (corporate identity system) system.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers. A brand carries more of the recognition of its products and services by some people. It is a product derived from the mutual running-in between the brand owner and the customer's purchasing behavior.